content creation.
The Media Journal Fix for Brain Fry
A simple analogue habit — the media journal — is quietly fixing the biggest problem in modern content consumption: brilliant ideas that vanish the second you close the tab.
Read the full thing →The "How-To Apocalypse" & The Rise of Evidence-Based Content
The traditional inbound marketing playbook is dead, buried, and decomposing. If your marketing strategy for the upcoming quarters still relies heavily on churning out generic blog posts like "Top 5 Tips for SEO Growth" or "How to Start a Brand in 3 Easy Steps," babes, you're shouting into the void. Put downnnn the microphone.
content creationThe originality strategy: how to create when everyone is exhausted
I feel it, you feel it, we all feel the cognitive paralysis currently blanketing the digital economy.
content creationThe content leak: why your profile is working harder than your product
Getting views but no bookings? Sophie reckons your content is not the problem, your profile is. She breaks down why the three seconds after someone lands on your page decide whether they trust you or scroll on.
most read in this topic.
The Media Journal Fix for Brain Fry
A simple analogue habit — the media journal — is quietly fixing the biggest problem in modern content consumption: brilliant ideas that vanish the second you close the tab.
The "How-To Apocalypse" & The Rise of Evidence-Based Content
The traditional inbound marketing playbook is dead, buried, and decomposing. If your marketing strategy for the upcoming quarters still relies heavily on churning out generic blog posts like "Top 5 Tips for SEO Growth" or "How to Start a Brand in 3 Easy Steps," babes, you're shouting into the void. Put downnnn the microphone.
The originality strategy: how to create when everyone is exhausted
I feel it, you feel it, we all feel the cognitive paralysis currently blanketing the digital economy.
The content leak: why your profile is working harder than your product
Getting views but no bookings? Sophie reckons your content is not the problem, your profile is. She breaks down why the three seconds after someone lands on your page decide whether they trust you or scroll on.
The inbred algorithm and how the web is poisoning its own intelligence
AI is now feeding on its own content, and that is a much bigger problem than it sounds. Sophie breaks down model collapse, the feedback loop where new AI systems get dumber by training on old AI slop. If your work is still genuinely human made, this is the best news you have had all year.
Creators are building walls around the open web (here’s why)
The foundational promise of the open web over the last two decades has been built on the concept of visibility. But over the last two years, that open social contract (among many other things) has been completely torn up by the aggressive expansion of the artificial intelligence industry. We have entered the era of intellectual property enclosure.
Become the niche: how world-building replaces the creative prison
The true creative vanguard does not fit into a box. They will break the box entirely. Instead of picking a niche, you need to become the niche by constructing an unmistakable world around your own perspective.
The micro-currency of the reaction video
We used to watch movies and gigs directly, now we mostly watch other people react to them. It says a lot about how lonely and performative the feed has become, and how brands chasing that same reaction bait might be missing the point. The real flex now might just be feeling something quietly, off camera.
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