onboarding · 4 weeks
01
discovery
We sit with you for as long as necessary. We ask what you're actually trying to achieve, what's been tried, who decides. We leave with a brief to develop your strategy.
attn:agency
organic beats paid. we have the receipts.
A full-service organic social agency for challenger brands. Strategy, content, community, in five countries, with zero ad spend.
the position
Paid media is a tax you pay every month. Organic is an asset that compounds. We build the asset. Entertainment beats advertising. People don't share an ad, they share the bit they couldn't stop watching. So we make the bit.
stanley henry, founder
what we do
services.
Six disciplines. One team. Priced per scope, not per platform. All engagements start with a four-week onboarding, then move to a monthly retainer.
01→02→03→04→
Organic Social Strategy
A 4-week deep dive into your brand, audience, and platforms, resulting in a clear roadmap for organic social success. Built by practitioners who've grown millions of followers using the same approach.
Content Creation
Video, photography, copywriting, and everything in between. Created by a team of content creators who live on these platforms and know what actually works.
Community Management
7-day community management that turns comments into conversations and followers into fans. Strategically integrated with your content team, not outsourced to someone who's never seen the strategy.
LinkedIn Ghostwriting
We interview you, write your content, manage your engagement, and handle your outreach. You stay visible on LinkedIn without spending hours creating posts.
selected work
receipts.
Three clients. Three categories. Three different scoreboards. These are not the only ones · they are the ones we are allowed to talk about.
case 01 / one-new-zealand
140K
number of followers, more than all other NZ telcos combined
One NZ: from 80% negative to 86% positive sentiment
We work with many different agencies and partners at One New Zealand. Since onboarding The Attention Seeker in April 2023, they have worked on projects with several of them, including PEAD PR, Rapport, the One NZ Warriors, and Live Nation. The team has set up monthly catch ups with our agency of record, FCB, and have proactively sought feedback from them on projects, ensuring alignment with our wider brand platform. Getting agencies to collaborate and work together is one of the biggest challenges I've faced in my career. TAS operate within an ecosystem of One NZ agencies with an ease I very rarely see. This is because ego and pride don't come into it – the team are happy to collaborate with others to grow their own ideas, and land on the right approach for the company. The feedback I've had from other partners regarding TAS is wholly positive – they are grateful for the social knowledge and expertise they provide.
Kimberly Harcombe, Social Media Lead, One NZ
case 02 / pizza-hut
107M
views across TikTok, Instagram, Facebook and YouTube
Pizza Hut: the biggest pizza brand on social in NZ
The Attention Seeker have been a fantastic addition to our agency team. They’re true experts at what they do, and their team always delivers excellent work. Whenever we work together as an agency group they always make the process smooth and easy. They bring creativity, & expertise to improve the project without being precious or possessive about the idea. They have always put the final product above anything else and that has made them a joy to work with
Jamie Keen, Marketing Manager, Pizza Hut
case 03 / hairification
78M
organic views in one month, after implementing our strategy
How Hairification generated 78M organic views in one month
how we work
four steps.
Every engagement is the same shape, regardless of size or market. We like the boring rigour because it's what lets the creative work be wild.
onboarding · 4 weeks
02
strategy
We develop your full strategy out here to understand where we are going and what we need to do. You have clarity in what we are about to embark on.
onboarding · 4 weeks
03
creative
This is where we figure out your Social TV Show and build the Creative Platform needed to create all the content to deliver on your strategy.
ongoing · monthly retainer
04
go live
Now the fun part begins. We start filming, we start commenting, we start posting. We start getting the attention you came to us for.
who we are
the seekers.
Producers, editors, strategists, community managers.
let's talk
ready to grow?
A discovery call is free. It takes about 30 minutes. You'll leave with a clearer view of what's possible, whether or not we work together.