what we do
full-service organic social media for challenger brands. strategy, content, community, and management, all under one roof.
LinkedIn Ghostwriting
We interview you, write your content, manage your engagement, and handle your outreach. You stay visible on LinkedIn without spending hours creating posts.
1-2 interviews per week with our in-house journalists. Short, focused conversations that take the ideas straight from your head.
12-20 LinkedIn posts per month written in your voice, based on your real insights and opinions.
Full community management on your LinkedIn profile. We comment on relevant posts, reply to comments on your content, and keep your presence active.
Strategic connection requests to grow your network with the right people.
Complete scheduling and publishing. Every post goes live at the right time without you lifting a finger.
Brand strategy and positioning for your personal LinkedIn presence, developed during onboarding.
Content that's personal and timely, not generic thought leadership that could have been written by anyone.
A dedicated copywriter who learns your voice and gets better at capturing it over time.
Advertise with us
Put your brand in front of engaged social media marketers, brand managers, and creators through our daily newsletter Your Attn Please. No algorithms, no ad blindness, just direct inbox access to your target audience.
What you get:
Direct access to 30,000+ marketers, brand managers, and creators who subscribe to learn about social media and digital culture.
Industry leading engagement. Open rates above 40% and click through rates that consistently beat email benchmarks.
Trusted placement. Your brand appears in a newsletter readers actively chose to receive and look forward to opening.
Flexible formats. Single placements, multi-week runs, or ongoing partnerships depending on your goals.
Custom copy written in our voice (or use your own). We make sure your message fits naturally alongside our content.
Transparent reporting. Full performance data including opens, clicks, and engagement metrics for your placement.
Quality control. We only accept sponsors that genuinely serve our audience. No junk, no irrelevant offers, no damaging our readers' trust.
Social Media Management
Strategy, content, community, and everything in between. One team, one pod, one point of contact. We manage it all so you can focus on running your business.
A dedicated Client Lead who is your single point of contact and orchestrates your entire pod.
Full account management including publishing, scheduling, and platform administration.
Weekly WIP meetings with mini reports covering key learnings and performance insights.
Monthly reports with comprehensive data on growth, engagement, and progress toward goals.
Quarterly retrospectives. A 2-3 hour deep dive reviewing everything and planning what's next.
Constant communication. Your Client Lead is available via email, call, or text whenever you need them.
A fully integrated pod with your Client Lead, Creative Strategist, Content Creators, Community Manager, and Copywriter all working together in the same room.
Complete ownership of your organic social so you can focus on your business.
Community Management
7-day community management that turns comments into conversations and followers into fans. Strategically integrated with your content team, not outsourced to someone who's never seen the strategy.
7-day community management coverage from 9am to 5pm.
Response to all comments and DMs within 24 hours.
Replies written in your brand voice, established through a tone of voice workshop.
Proactive engagement with other accounts, trends, and conversations when strategy calls for it.
Monitoring of mentions and brand sentiment across platforms.
Qualitative data and audience insights fed directly to your content creators and creative strategists.
A community manager embedded in your pod who understands the strategy and content, not an outsourced team working in isolation.
Sentiment tracking and reporting so you can see how perception shifts over time.
Content Creation
Video, photography, copywriting, and everything in between. Created by a team of content creators who live on these platforms and know what actually works.
Video content created by platform-native creators who understand TikTok, Instagram, YouTube, and LinkedIn from the inside.
Full production capabilities including scripting, filming, editing, and post-production.
Photography and static content for posts, carousels, and stories.
Copywriting for captions, written posts, and any text-based content.
Talent direction and coaching if your team is on camera.
UGC and influencer brief development when external creators are needed.
Social-first ad content designed to feel native to the platform, not like an ad.
An agile content process that prioritises learning and iteration over perfection.
Volume that fuels the algorithm and gives us data to improve.
Organic Social Strategy
A 4-week deep dive into your brand, audience, and platforms, resulting in a clear roadmap for organic social success. Built by practitioners who've grown millions of followers using the same approach.
A complete Social Media Strategy Document covering objectives, KPIs, platform roles, target audience breakdown, content pillars, and posting cadence.
Brand positioning for social. How your brand shows up in feeds and ladders up to broader business goals.
A core insight or human truth that anchors all content and gives your audience something to feel.
An Easily Repeatable Content (ERC) format. Your anchor series designed for audience acquisition and discovery.
Channel strategy with clear roles for each platform. TikTok, Instagram, YouTube, LinkedIn, or a focused selection.
A content format plan covering everything from hero videos to stories, carousels, and static posts.
Sample creative concepts showing how each content pillar comes to life.
A measurement plan defining what success looks like and how we'll track it.
An implementation roadmap for rollout, whether you're running it or we are.
our process
discover
we audit your brand, audience, and competitors to find the gaps and opportunities.
strategise
we build a content strategy tailored to your goals, platforms, and audience.
create
our team produces scroll-stopping content designed for organic reach.
optimise
we analyse performance and iterate fast. quantity leads to quality.