You wouldn't build a house without blueprints. So why are you winging social media?
Most brands jump straight into posting. Random content, inconsistent schedules, no clear direction. Then they wonder why nothing's working.
Organic social media isn't intuitive. Everyone uses it, so everyone thinks they understand it. But using social media and building a brand on social media are completely different skills.
That's where we come in.
We've built millions of followers across our own channels using the exact process we'll use for you. We're not theorists. We're practitioners. We use these platforms every day. We understand what works because we've done it, over and over again.
Our strategy isn't a templated document that sits in a drawer. It's a living roadmap that answers the questions most brands never think to ask:
What's the human truth that will anchor all your content? What's the one thing you want people to feel?
What's your anchor series, the repeatable format that builds audience and drives discovery?
Which platforms actually matter for your brand, and what role does each one play?
What does your brand sound like, look like, and act like when it shows up in someone's feed?
By the end of our 4-week onboarding, you'll have complete clarity on your organic social direction, plus the creative concepts to bring it to life.
You can take the strategy and run it yourself. Or you can have us implement it. Either way, you'll finally have a plan that makes sense.
A complete Social Media Strategy Document covering objectives, KPIs, platform roles, target audience breakdown, content pillars, and posting cadence.
Brand positioning for social. How your brand shows up in feeds and ladders up to broader business goals.
A core insight or human truth that anchors all content and gives your audience something to feel.
An Easily Repeatable Content (ERC) format. Your anchor series designed for audience acquisition and discovery.
Channel strategy with clear roles for each platform. TikTok, Instagram, YouTube, LinkedIn, or a focused selection.
A content format plan covering everything from hero videos to stories, carousels, and static posts.
Sample creative concepts showing how each content pillar comes to life.
A measurement plan defining what success looks like and how we'll track it.
An implementation roadmap for rollout, whether you're running it or we are.
Week 1: Discovery
We start with a Goal Setting and Alignment meeting. This is where we introduce our teams, set objectives, and lock in ways of working.
Then we run Discovery Sessions (1-4 depending on complexity) to extract everything we need: brand info, past wins and misses, tone, audiences, and what success looks like for you.
We also kick off research, deep diving into your industry, competitors, past content, and customer sentiment.
Week 2: Strategy
We build your Social Media Strategy Document. A clear, visual strategy covering objectives, KPIs, platform roles, audience breakdown, content pillars, and posting cadence.
Weekly WIP meetings keep you in the loop and ensure we're aligned before we go too far.
Week 3: Creative Development
We move into Creative Insight Development. This is where we identify the big creative angle or personality that makes your brand stand out.
We plan content formats (Vox Pops, carousels, memes, testimonials, founder videos) and develop sample concepts showing how each pillar comes to life.
Week 4: Refinement and Handover
Creative typically needs two rounds of feedback, so we refine based on your input.
We finalise the implementation plan for rollout, ready for you to execute or for us to take into retainer.
