The New Creator Economy

The relationship between brands and creators has fundamentally changed. Influencer marketing has evolved into something far more sophisticated: long-term partnerships, creator-led brands, employee advocacy, and UGC at scale. We explore how the creator economy actually works, from negotiating partnerships and measuring ROI to building your own creator network. Whether you're a brand figuring out how to work with creators or a founder thinking about becoming one, this is where strategy meets execution. The brands winning on social aren't just hiring creators. They're thinking like them.