700+ articles on marketing, social media, and building brands that matter.
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The NPC uprising (and why the future of advertising may look like a 2004 graphics card)
A handful of brands are trading polished AI visuals for pixelated, early-aughts gaming aesthetics. It is not just a style choice. It is a direct response to how over-rendered and soulless the internet has started to feel.
attn:seeker · 21 Apr 2026
Digital Culture & Trend AnalysisTikTok isn't sharing culture. It's looting it.
TikTok moves fast. So does the language it spreads. But most of the slang on your FYP came from somewhere specific, and by the time it goes viral, the culture behind it is long gone.
attn:seeker · 20 Apr 2026
Digital Culture & Trend AnalysisBaggy jeans vs. bone smashing: how I accidentally provoked Clavicular's army
A 30-second Reel about baggy jeans and Y2K skate culture pulled 240,000 views and a flood of manosphere fury. What started as a fashion take turned into a front-row seat to Clavicular's cult and the ideologies hiding behind a good jaw. This is what happened, and what it says about where men's culture is right now.
attn:seeker · 18 Apr 2026
Entertain or die: how brands forgot what the internet was for
attn:seeker · 17 Apr 2026 · 4 min read
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The circus is online now and we built it
attn:seeker · 16 Apr 2026 · 2 min read
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The not-so-subtle art of algorithm bait
attn:seeker · 15 Apr 2026 · 4 min read
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How we went from duck face to dissociative numbness
attn:seeker · 14 Apr 2026 · 6 min read
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The Alice effect: Why whimsy is the new demand signal
attn:seeker · 13 Apr 2026 · 4 min read
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The death of optimisation: how we're learning to be human again
attn:seeker · 11 Apr 2026 · 6 min read
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The self-optimisation gurus are finally admitting they're miserable (and the whole thing was a trap)
attn:seeker · 10 Apr 2026 · 5 min read
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Your fear of posting is holding you back. Let's fix it.
attn:seeker · 9 Apr 2026 · 4 min read
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In a panopticon state, we're all cam girls
attn:seeker · 8 Apr 2026 · 4 min read
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AI surrealism vs obviously-human made
attn:seeker · 7 Apr 2026 · 5 min read
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topics
Organic Content Creation
Video production, copywriting, hooks, visual design, and the craft of scroll-stopping content.
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Technical Marketing & AI Integration
AI tools, automation, analytics, and the intersection of technology and organic content.
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Community & Privacy
Dark social, private communities, direct-to-fan relationships, and the shift to owned audiences.
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The New Creator Economy
UGC, EGC, influencer strategy, and the business of building creator-led brands.
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Platform Mechanics & Ecosystems
Algorithm updates, platform mechanics, and tactical guidance for TikTok, Instagram, LinkedIn, and beyond.
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Digital Culture & Trend Analysis
Memes, trends, Gen Z behaviour, and the cultural forces shaping how audiences engage online.
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