The math-ification of joy: why we need to stop -maxxing our lives
We have graduated from core aesthetics to optimisation culture, and it is costing us our ability to actually live. From hikemaxxing to funmaxxing, every human experience is being turned into a performance metric. Here is why the brands that offer an escape from the data will win what comes next.
Read the full thing →AI, mycelium, and the death of the sizing chart
Fashion's relationship with tech is graduating from metaverse gimmicks into foundational infrastructure. Three shifts are reshaping how garments are designed, sold, and verified: AI in the design studio, hyper-personalised storefronts, and lab-grown materials tracked by blockchain. Here is what each one means for marketers.
Pop CultureInside the aestheticization of our isolation
The new status symbol on TikTok is not a packed social calendar. It is an aggressively empty apartment and a complete lack of friends. Loneliness influencers have turned modern urban isolation into an aspirational aesthetic, and it says something uncomfortable about where consumer desire is heading.
newsletterCondé Nast just decided to turn Glamour magazine into an Amazon affiliate blog.
Wolf in chef's clothing: how the manosphere weaponizes fake allyship for clout
A new type of creator has figured out how to use women's pain as an algorithm hack. They look like allies but they are not. Here is how to spot the difference.
Your AI "voice" sounds nothing like you. Here’s why.
Most people think their AI-written posts blend right in. A journalist who reads LinkedIn for a living says it’s way more obvious than you think. From arrow lists to filler phrases, the signs are everywhere, and they make your content sound like everyone else’s instead of you.
Why your personal brand needs a soul, not a filter
Everyone is using the same lighting kit, the same scripts, and the same almond milk. When everything looks the same, nothing is memorable. This piece breaks down four ways to build a personal brand that actually has a point of view.
Real writers aren’t doomed in the age of AI (here’s why)
The entry-level writing market is shrinking under AI pressure — but human writers who cultivate taste, weaponise lived experience, and embrace friction have a future the machines can’t touch.
The Dot Cake Is Not About the Cake
The Dot Cake craze sweeping New York is not about the baking. It is a masterclass in sensory marketing, cultural psychology, and what happens when a product is engineered to be a content generator.
how to batch create social media content (and when you should not)
Batching wins for repeatable brand formats and fails for journey content. When to batch, when to build a capture structure instead, and how to run a proper batch day.
content repurposing: post it again (the strategy almost nobody uses)
The highest-leverage repurposing strategy is the one nobody uses: repost your winners. The maths of reach, the three-month rule, and the repeatable content system underneath.
linkedin marketing: how to win on linkedin without being cringe
LinkedIn marketing is just good content marketing: human stories people care about, posted daily. The barbecue test, the daily system, and the truth about teaching content.
user generated content: how to get strangers selling for you
What user generated content is, why it works, what it costs in 2026, and how to brief creators without killing the authenticity that makes it sell.
From MasterChef to Social Media w/ Alice Taylor
Alice Taylor built Alice Taylor Eats into one of New Zealand’s most loved food pages, creating real, affordable recipes that went viral and changed her life.
In this episode, she and Stan talk about growing an audience, turning social media into a full-time career, and staying grounded while building a creative business that’s about more than money.
Key Themes:
• From viral recipes to full-time creator
• Balancing authenticity and monetization• Building a media brand with heart
• Staying true to your audience
Guest: Alice Taylor – Creator, Writer & Chef
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YouTube BANS AI Slop, KFC Goes Gritty, and Gen Z Learns to Drive in Fortnite
Subscribe to the newsletter now: https://www.yourattnp.lease/subscribe?ref=94emEwsTgRIn this episode of the YAP Podcast, we dive into five wild marketing stories shaking up the internet this week:🍗 KFC’s Comeback Era – The Colonel is back, but this time he’s scowling. We explore KFC’s gritty rebrand featuring The Bear’s Matty Matheson and ask: can a fast food mascot have a redemption arc?🎮 The General x Fortnite – T-Pain is now your driving instructor. We talk about how The General Insurance i
From MasterChef to Social Media w/ Alice Taylor
Alice Taylor built Alice Taylor Eats into one of New Zealand’s most loved food pages, creating real, affordable recipes that went viral and changed her life.
In this episode, she and Stan talk about growing an audience, turning social media into a full-time career, and staying grounded while building a creative business that’s about more than money.
Key Themes:
• From viral recipes to full-time creator
• Balancing authenticity and monetization• Building a media brand with heart
• Staying true to your audience
Guest: Alice Taylor – Creator, Writer & Chef
Instagram:
TikTok:
YouTube:
Subscribe to the Podcast
Power of Authentic Storytelling w/ Jason Gunn
Jason Gunn is one of New Zealand’s most iconic TV hosts turned communication coach. In this episode, Stan and Jason dive deep into storytelling, authenticity, and the power of connection — from children’s television to leadership coaching.
Key Themes:• How to be authentic on camera• The value of vulnerability and imperfection• Storytelling as a business skill• Why connection will always beat automation
Guest: Jason Gunn Instagram: https://www.instagram.com/jasegunn
Subscribe to the Podcast:YouTube: https://www.youtube.com/@StanleyCHenrySpotify: https://open.spotify.com/show/36Bv3qmmRw7wPl3B2h0Mqv?si=355ad62544d74bfd
Follow The Attention Seeker:Instagram: https://instagram.com/theattnseekerLinkedIn: https://www.linkedin.com/company/theattnseekerTikTok: https://www.tiktok.com/@theattnseeker
Follow Stan:YouTube: https://www.youtube.com/@StanleyCHenryInstagram: https://www.instagram.com/stanleychenryLinkedIn: https://www.linkedin.com/in/stanley-henryTikTok: https://www.tiktok.com/@stanleychenry
Building a Profitable Creator Business Without Brand Deals w/ VJ Cooks
Vanya Insull is the creator behind VJ Cooks, one of New Zealand’s most successful food brands, built from simple, affordable recipes into a multi-revenue digital business. In this episode, Vanya breaks down exactly how she turned content into a scalable company. From cookbooks and brand deals to a high-performing website and a subscription meal-planning app, this is one of the most practical, transparent conversations we’ve had about monetising an audience. If you’re a creator trying to turn views into real income, this episode is a blueprint.
World's Most Common Passwords
you won't believe how predictable people are with passwords. see the world's most common ones and find out if yours made the list.
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Building a Profitable Creator Business Without Brand Deals w/ VJ Cooks
Vanya Insull is the creator behind VJ Cooks, one of New Zealand’s most successful food brands, built from simple, affordable recipes into a multi-revenue digital business. In this episode, Vanya breaks down exactly how she turned content into a scalable company. From cookbooks and brand deals to a high-performing website and a subscription meal-planning app, this is one of the most practical, transparent conversations we’ve had about monetising an audience. If you’re a creator trying to turn views into real income, this episode is a blueprint.
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Stanley Henry's AUT Guest Talk
exclusive guest talk from stanley henry at aut university. discover proven social media strategies and marketing insights you can't find anywhere else.
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Video production, copywriting, hooks, visual design, and the craft of scroll-stopping content.
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UGC, EGC, influencer strategy, and the business of building creator-led brands.
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Algorithm updates, platform mechanics, and tactical guidance for TikTok, Instagram, LinkedIn, and beyond.
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Memes, trends, Gen Z behaviour, and the cultural forces shaping how audiences engage online.
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