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The math-ification of joy: why we need to stop -maxxing our lives

We have graduated from core aesthetics to optimisation culture, and it is costing us our ability to actually live. From hikemaxxing to funmaxxing, every human experience is being turned into a performance metric. Here is why the brands that offer an escape from the data will win what comes next.

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why)

Real writers aren’t doomed in the age of AI (here’s why)

The entry-level writing market is shrinking under AI pressure — but human writers who cultivate taste, weaponise lived experience, and embrace friction have a future the machines can’t touch.

CultureSophie · 10 Jun8 min
830
Cake

The Dot Cake Is Not About the Cake

The Dot Cake craze sweeping New York is not about the baking. It is a masterclass in sensory marketing, cultural psychology, and what happens when a product is engineered to be a content generator.

Cultureattn:seeker · 8 Jun6 min
829
not)

how to batch create social media content (and when you should not)

Batching wins for repeatable brand formats and fails for journey content. When to batch, when to build a capture structure instead, and how to run a proper batch day.

Social MediaStanley · 8 Jun6 min
828
uses)

content repurposing: post it again (the strategy almost nobody uses)

The highest-leverage repurposing strategy is the one nobody uses: repost your winners. The maths of reach, the three-month rule, and the repeatable content system underneath.

Social MediaStanley · 8 Jun5 min
827
cringe

linkedin marketing: how to win on linkedin without being cringe

LinkedIn marketing is just good content marketing: human stories people care about, posted daily. The barbecue test, the daily system, and the truth about teaching content.

Social MediaStanley · 8 Jun6 min
826
you

user generated content: how to get strangers selling for you

What user generated content is, why it works, what it costs in 2026, and how to brief creators without killing the authenticity that makes it sell.

MarketingStanley · 8 Jun6 min
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Most recent · YAP · YAP Podcast · 17 Jul

YouTube BANS AI Slop, KFC Goes Gritty, and Gen Z Learns to Drive in Fortnite

Subscribe to the newsletter now: https://www.yourattnp.lease/subscribe?ref=94emEwsTgRIn this episode of the YAP Podcast, we dive into five wild marketing stories shaking up the internet this week:🍗 KFC’s Comeback Era – The Colonel is back, but this time he’s scowling. We explore KFC’s gritty rebrand featuring The Bear’s Matty Matheson and ask: can a fast food mascot have a redemption arc?🎮 The General x Fortnite – T-Pain is now your driving instructor. We talk about how The General Insurance i

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From MasterChef to Social Media w/ Alice Taylor

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Power of Authentic Storytelling w/ Jason Gunn

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17 DecStansplaining · Ep 98

Building a Profitable Creator Business Without Brand Deals w/ VJ Cooks

Vanya Insull is the creator behind VJ Cooks, one of New Zealand’s most successful food brands, built from simple, affordable recipes into a multi-revenue digital business. In this episode, Vanya breaks down exactly how she turned content into a scalable company. From cookbooks and brand deals to a high-performing website and a subscription meal-planning app, this is one of the most practical, transparent conversations we’ve had about monetising an audience. If you’re a creator trying to turn views into real income, this episode is a blueprint.

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