episode 98

Building a Profitable Creator Business Without Brand Deals w/ VJ Cooks

17 Dec 2025

Vanya Insull is the creator behind VJ Cooks, one of New Zealand’s most successful food brands, built from simple, affordable recipes into a multi-revenue digital business. In this episode, Vanya breaks down exactly how she turned content into a scalable company. From cookbooks and brand deals to a high-performing website and a subscription meal-planning app, this is one of the most practical, transparent conversations we’ve had about monetising an audience. If you’re a creator trying to turn views into real income, this episode is a blueprint.