How AI Is Rewriting SEO and Branding w/ Richard Conway

about this episode.

Richard Conway is the founder of Pure SEO, one of New Zealand’s top marketing agencies. In this episode, he shares how brand building, AI, and smart risk-taking have shaped his 16-year journey. At its core, this conversation is about how to evolve as a business — from betting on yourself when no one knows your name, to rethinking SEO for the age of AI and generative search. Key Themes: • Brand building and personal positioning • The evolution of SEO in the AI era • Building recurring revenue ...