She Went Viral by Accident... Then Built a Media Empire.

Roi Wilkey cold-called for three months and got told no every time. Then she posted one video that hit 27 million views. Eighteen months later, revenue was up 114%.

Stanley sits down with Roi, founder of Burst Digital, on growing up with no money, the 100-day challenge that changed everything, and the one DM that made her quit posting for three months.

Two people from the same background, chasing the same thing. This one gets deep.

Chapters:
00:00 Who is Roi
01:00 Going all in on personal brand
03:40 The 27 million view video
05:56 Speaking on stage when you're scared
15:31 Chase views, not followers
18:21 Growing up with no money
20:47 Cold calling and getting told no
30:10 Handling hate online
48:08 What's next: teaching and community
59:37 Splitting the agency and the brand
01:04:00 AI and the future of the work

Follow Roi and Burst Digital: https://www.linkedin.com/in/roimata-wilkey-69355976/

More Stansplaining: https://youtube.com/playlist?list=PLGtLx0IRRmrMW3k61LJSZZyJ76alId8kW&si=E5lmTN2J_LvGNKgB

Follow Stanley: https://www.linkedin.com/in/stanleychenry/

#Stansplaining #PersonalBrand #Marketing #Entrepreneur