2 shows.
364 episodes.
same voice.
long-form audio from the team behind YAP. no scripts, no sponsor reads we don't believe in.
109 epStansplaining
The Attention Seeker's CEO & Founder Stanley Henry interviews the creators of tomorrow
She Went Viral by Accident... Then Built a Media Empire
Roi Wilkey cold-called for three months and got told no every time. Then she posted one video that hit 27 million views. Eighteen months later, revenue was up 114%. Stanley sits down with Roi, founder of Burst Digital, on growing up with no money, the 100-day challenge that changed everything, and the one DM that made her quit posting for three months. Two people from the same background, chasing the same thing. This one gets deep. Chapters: 00:00 Who is Roi 01:00 Going all in on personal brand 03:40 The 27 million view video 05:56 Speaking on stage when you're scared 15:31 Chase views, not followers 18:21 Growing up with no money 20:47 Cold calling and getting told no 30:10 Handling hate online 48:08 What's next: teaching and community 59:37 Splitting the agency and the brand 01:04:00 AI and the future of the work Follow Roi and Burst Digital: https://www.linkedin.com/in/roimata-wilkey-69355976/ More Stansplaining: https://youtube.com/playlist?list=PLGtLx0IRRmrMW3k61LJSZZyJ76alId8kW&si=E5lmTN2J_LvGNKgB Follow Stanley: https://www.linkedin.com/in/stanleychenry/ #Stansplaining #PersonalBrand #Marketing #Entrepreneur
The #1 Mistake YOU make as a Creator
Two guys who've built real businesses talk about the thing most creators get wrong: making content with no plan to make money. Luke, founder of Next Advisory and host of the Keep the Change podcast, has recorded over 1,500 episodes. He breaks down how he turns one idea into content for every platform, why he owns his content instead of letting the platforms keep it, and the real metric he cares about (it's not views). Good food. Better advice. Chapters: 00:00 The rules: eat the whole menu 02:34 Why creators need a business underneath 03:13 Stop swapping your skill for free stuff 07:16 You're earlier than you think 11:29 Why long form wins in the end 14:58 Own your content, don't rent it 28:03 Turn one idea into everything 34:47 The metric that actually matters 38:23 The $3 diesel post that hit 420,000 views 42:55 Just post it. Action leads to action. 45:39 Repost your best stuff. The data knows. 52:20 Why people will pay for what they get free 57:20 Back other people (the Kiwi problem) Follow Luke Kemeys Website : https://www.lukekemeys.com/ Linkedin : https://www.linkedin.com/in/lukekemeys/ Follow Stanley Linkedin : https://www.linkedin.com/in/stanleychenry/ Website : https://www.attnseeker.com/ #Stansplaining #ContentCreator #PersonalFinance #Marketing #Entrepreneur
2M Followers, $0 from Facebook, and Starting Over: Caito Potato
Caito Potato is back at the table with Stanley, this time at Eden Noodles in Mission Bay. The deal is simple: one perfect bite of every dish, ranked head to head, until one winner is left standing. Between bites, Caito gets real about the last two years. Hitting a cyclist in the car park on the way over. Getting hacked and demonetised on Facebook, where most of her audience lives. A kidney condition, dentures, and the childhood dental disasters that cost both of them a fortune. The surgery that was meant to take 15 minutes and ran nearly three hours. She also opens up on finding her groove again, falling in love with food and homeware content, the pull between short form and long form, and why she still doubts whether she is interesting enough, despite tens of millions of people deciding she was. Part feast, part therapy session, all heart. Follow Caito: Instagram → https://www.instagram.com/caito_potatoe/ Subscribe → https://www.youtube.com/@UClzVXKuz1lKyntDDV-EKeJg STANSPLAINING — new episodes every week
Why You Should Start a Second Page: Emma Katja
Eat the Menu is back. This time Stanley is at Broken Lantern with Ems Toast — food content creator, digital marketing strategist, and the person running a secret second channel her main audience doesn't know about. The format this episode: One Perfect Bite. Every dish, one perfect mouthful. Then rank them all until one winner remains. We talk about why she started an incognito second page, why her smaller page outperforms her bigger one, what strategy actually means in marketing, why organic and paid content need completely different structures, and how she films every single weekend and still hasn't burned out. Filmed at Broken Lantern — 198 Ponsonby Road, Ponsonby, Auckland 1011 Follow Ems Toast: Instagram → https://www.instagram.com/emstoast/?hl=en TikTok → https://www.tiktok.com/@emstoast Subscribe → https://www.youtube.com/@TASPodcasts STANSPLAINING — new episodes every week
Making More Money Than Creators With 10x Her Following: Elise Maric
Welcome to Eat the Menu — a new format where I interview someone while eating the entire menu at one of my favourite Auckland restaurants. Today we speak with Elise Maric at San Ray — 118 Ponsonby Road, Ponsonby, Auckland. Elise built her audience at Otago University documenting hostel life, works in social media by day, and is one of the most brand safe creators in the game — which means brands pay her more than people with way bigger followings. We talk about how she got confident on camera, why brand safe creators are quietly winning, creative burnout when your job and your passion are the same thing, and why she went from 8 years vegetarian to pescatarian because she caught a fish. Also — San Ray is genuinely one of the best restaurants in Auckland and this episode will make you hungry. Follow Elise: TikTok → https://www.tiktok.com/@elisemaricxxx Instagram → https://www.instagram.com/elisemaric/ Subscribe → https://www.youtube.com/@TASPodcasts STANSPLAINING — new episodes every week
Passenger Princess: How Taylor Serage went from real estate agent to 100 million views
Stanley sits down with Taylor Serage at Firehouse in Ponsonby to eat the entire menu and find the one perfect bite. While they rank mussels, duck fat potatoes, the chicken sando, kahawai, the burger and a steak that nearly takes the crown, Taylor tells the story of how she went from a real estate agent at Sotheby's with 500 followers to one of New Zealand's biggest creators in just over a year. She breaks down: - The Beyoncé-soundtracked on-ramp video that did 30 million views and 100,000 followers overnight - Why she quit real estate to go all in, and how being smart with commissions gave her the runway - Building Passenger Princess as a collab format because driving alone got boring - Getting recognised in Japan, her PHD Sydney trip, and the Wendy's collab - Why Facebook pays creators but Instagram and TikTok probably never will - The "internet theory" that none of this is real, and how she handles it anyway - F1 with Red Bull, sharing a manager with Liam Lawson, and the goal of hitting a million followers by next March - Why the algorithm shows some people only the mean comments, and what to do about it - The mental side: controlling what you can control, golden retriever vs black cat energy, and why tough upbringings build people who don't sweat the small stuff Recorded at Firehouse, 50 Ponsonby Road, Auckland.
YouTube BANS AI Slop, KFC Goes Gritty, and Gen Z Learns to Drive in Fortnite
Subscribe to the newsletter now: https://www.yourattnp.lease/subscribe?ref=94emEwsTgRIn this episode of the YAP Podcast, we dive into five wild marketing stories shaking up the internet this week:🍗 KFC’s Comeback Era – The Colonel is back, but this time he’s scowling. We explore KFC’s gritty rebrand featuring The Bear’s Matty Matheson and ask: can a fast food mascot have a redemption arc?🎮 The General x Fortnite – T-Pain is now your driving instructor. We talk about how The General Insurance i
MrBeast’s AI Backlash, Burger King’s Billboard Beef, and the Rise of Mustaaaard
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Uno Game Night + Pepsi Crashes & Instagram....
Kai's Streamer University + Mr. Lean & Sprite Tea!
K Dot Sweats Gatorade, 7/11 Is So Back & YouTube is 20?!
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Bieber Goes Rogue + LeBarbie & Chicken Jockey! | YAP Podcast
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