Why You Should Start a Second Page: Emma Katja.

Eat the Menu is back.

This time Stanley is at Broken Lantern with Ems Toast — food content
creator, digital marketing strategist, and the person running a secret
second channel her main audience doesn't know about.

The format this episode: One Perfect Bite. Every dish, one perfect
mouthful. Then rank them all until one winner remains.

We talk about why she started an incognito second page, why her smaller
page outperforms her bigger one, what strategy actually means in marketing,
why organic and paid content need completely different structures, and how
she films every single weekend and still hasn't burned out.

Filmed at Broken Lantern — 198 Ponsonby Road, Ponsonby, Auckland 1011

Follow Ems Toast:
Instagram → https://www.instagram.com/emstoast/?hl=en
TikTok → https://www.tiktok.com/@emstoast

Subscribe → https://www.youtube.com/@TASPodcasts

STANSPLAINING — new episodes every week