Passenger Princess: How Taylor Serage went from real estate agent to 100 million views.
show notes.
Stanley sits down with Taylor Serage at Firehouse in Ponsonby to eat the entire menu and find the one perfect bite. While they rank mussels, duck fat potatoes, the chicken sando, kahawai, the burger and a steak that nearly takes the crown, Taylor tells the story of how she went from a real estate agent at Sotheby's with 500 followers to one of New Zealand's biggest creators in just over a year.
She breaks down:
- The Beyoncé-soundtracked on-ramp video that did 30 million views and 100,000 followers overnight
- Why she quit real estate to go all in, and how being smart with commissions gave her the runway
- Building Passenger Princess as a collab format because driving alone got boring
- Getting recognised in Japan, her PHD Sydney trip, and the Wendy's collab
- Why Facebook pays creators but Instagram and TikTok probably never will
- The "internet theory" that none of this is real, and how she handles it anyway
- F1 with Red Bull, sharing a manager with Liam Lawson, and the goal of hitting a million followers by next March
- Why the algorithm shows some people only the mean comments, and what to do about it
- The mental side: controlling what you can control, golden retriever vs black cat energy, and why tough upbringings build people who don't sweat the small stuff
Recorded at Firehouse, 50 Ponsonby Road, Auckland.
