show notes.
Two guys who've built real businesses talk about the thing most creators get wrong: making content with no plan to make money.
Luke, founder of Next Advisory and host of the Keep the Change podcast, has recorded over 1,500 episodes. He breaks down how he turns one idea into content for every platform, why he owns his content instead of letting the platforms keep it, and the real metric he cares about (it's not views).
Good food. Better advice.
Chapters:
00:00 The rules: eat the whole menu
02:34 Why creators need a business underneath
03:13 Stop swapping your skill for free stuff
07:16 You're earlier than you think
11:29 Why long form wins in the end
14:58 Own your content, don't rent it
28:03 Turn one idea into everything
34:47 The metric that actually matters
38:23 The $3 diesel post that hit 420,000 views
42:55 Just post it. Action leads to action.
45:39 Repost your best stuff. The data knows.
52:20 Why people will pay for what they get free
57:20 Back other people (the Kiwi problem)
Follow Luke Kemeys
Website : https://www.lukekemeys.com/
Linkedin : https://www.linkedin.com/in/lukekemeys/
Follow Stanley
Linkedin : https://www.linkedin.com/in/stanleychenry/
Website : https://www.attnseeker.com/
#Stansplaining #ContentCreator #PersonalFinance #Marketing #Entrepreneur