social media platforms.
How marketers survive the social media ban era
Governments across Australia, the UK, and a growing list of nations have locked under-16s out of major social platforms. If your marketing playbook relied on Meta or TikTok to reach young audiences, that playbook is now illegal. Sophie breaks down what post-platform marketing looks like and how brands can rebuild before the window closes.
Read the full thing →The browser is the new gatekeeper and we're not ready
Browsers aren't just tools anymore. They're becoming AI agents that summarise, filter and decide what users see before they ever land on your site. If your brand isn't built to survive that filter, you're already behind.
social media platformsThe algorithm is a thief of joy (and it's coming for your milestones)
The algorithm doesn't know the word "enough." It takes your biggest life moments and turns them into a high-speed comparison game where the ideal is always just out of reach. Here's why your joy keeps getting stolen, and a few ways to take it back.
social media platformsEntertain or die: how brands forgot what the internet was for
Half of all ads are currently less engaging than watching a cow chew grass. That stat sounds funny until you realise how much money is being wasted chasing reach instead of attention. This article looks at why brands stopped entertaining people, and what it actually costs them.
most read in this topic.
How marketers survive the social media ban era
Governments across Australia, the UK, and a growing list of nations have locked under-16s out of major social platforms. If your marketing playbook relied on Meta or TikTok to reach young audiences, that playbook is now illegal. Sophie breaks down what post-platform marketing looks like and how brands can rebuild before the window closes.
The browser is the new gatekeeper and we're not ready
Browsers aren't just tools anymore. They're becoming AI agents that summarise, filter and decide what users see before they ever land on your site. If your brand isn't built to survive that filter, you're already behind.
The algorithm is a thief of joy (and it's coming for your milestones)
The algorithm doesn't know the word "enough." It takes your biggest life moments and turns them into a high-speed comparison game where the ideal is always just out of reach. Here's why your joy keeps getting stolen, and a few ways to take it back.
Entertain or die: how brands forgot what the internet was for
Half of all ads are currently less engaging than watching a cow chew grass. That stat sounds funny until you realise how much money is being wasted chasing reach instead of attention. This article looks at why brands stopped entertaining people, and what it actually costs them.
WTF is the signal economy (and should you care)?
Every few months, marketing gets a shiny new buzzword that promises to unlock brand growth. The signal economy is the latest one. Spoiler: its mostly just first-party data and measurement wrapped in enterprise sales language.
8 tips to smash your first 90 days as a creator (according to the platforms themselves)
Platform leaders from Instagram, Snapchat, and YouTube shared common creator mistakes at SXSW. The biggest error is jumping on every trend without distinct perspective. Follow the 70% original content and 30% trend rule. Pick a posting cadence you can sustain on your worst week not your best. Follower counts matter less than engagement signals like sends, shares, watch time, and retention. Your profile is your portfolio so showcase exactly the work you want to get hired for.
BREAKING: Reddit figured out how to sell ads without pissing everyone off.
Reddit went from ignored marketing platform to legitimate channel with 121 million daily users in 2026. Brands are succeeding by using nostalgia driven storytelling, real user generated content, niche inspired campaigns, and serialized approaches that unfold over time instead of one off launches.
Everything, Everywhere, All At Once.
Modern social media demands have quadrupled since 2021. Content creators now juggle multiple platforms with different formats, making the job impossibly complex.
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