attention economics.
How to decline the next software update.
Goblinmaxxing is the deliberate rejection of constant self optimisation. It is choosing mess, rest and comfort over the endless corporate pressure to upgrade every part of your life.
Read the full thing →There is no real audience. You can stop performing.
Photo dumps started as a rebellion against perfectly curated social media. Now they are just a new, more sneaky way to perform for an audience that mostly is not even watching.
attention economicsWhy the internet's culture war just crashed into reality
Everyone online said Christopher Nolan's new film would flop. It just had the biggest opening of his career instead. This proves online outrage does not predict how people really behave.
attention economicsThe micro-currency of the reaction video
We used to watch movies and gigs directly, now we mostly watch other people react to them. It says a lot about how lonely and performative the feed has become, and how brands chasing that same reaction bait might be missing the point. The real flex now might just be feeling something quietly, off camera.
most read in this topic.
How to decline the next software update.
Goblinmaxxing is the deliberate rejection of constant self optimisation. It is choosing mess, rest and comfort over the endless corporate pressure to upgrade every part of your life.
There is no real audience. You can stop performing.
Photo dumps started as a rebellion against perfectly curated social media. Now they are just a new, more sneaky way to perform for an audience that mostly is not even watching.
Why the internet's culture war just crashed into reality
Everyone online said Christopher Nolan's new film would flop. It just had the biggest opening of his career instead. This proves online outrage does not predict how people really behave.
The micro-currency of the reaction video
We used to watch movies and gigs directly, now we mostly watch other people react to them. It says a lot about how lonely and performative the feed has become, and how brands chasing that same reaction bait might be missing the point. The real flex now might just be feeling something quietly, off camera.
Sex Sells. So like... where did it go?
Old adverts were loud, provocative and impossible to ignore. Now everything feels like corporate vanilla, and the usual story about a puritan backlash is wrong. Here is where the edge actually went, and why making people feel something real is the last lane left.
Why reality tv turns us into sickos
Everyone loves to say reality TV is harmless trash, but the algorithm proves otherwise. We keep clicking on the cruelty, not the romance, because watching someone get torn apart online feels weirdly good. It says a lot about what our feeds are actually rewarding.
the pink tax you've never heard of (but have been paying for years)
The beauty industry keeps calling it self care, but really it is a tax. Every jab, drop and shed routine helps push the baseline higher, until a normal ageing face starts to look like neglect. The real flex now is opting out and still showing up.
Why having Clavicular open Paris Fashion Week was lazy AF
Paris Fashion Week opened its show with a notorious internet troll, and the internet lost it. But the outrage was the whole point. Brands are using rage instead of good design to go viral, and that is a lazy, cheap trick.
get the weekly in your inbox.
27,000 founders, agency people, and the occasional cmo. one yap a week, never on a tuesday.
subscribe to yap ↗