attention economics.
How to Exit the Cultural Casino
Every screen in modern life is now built like a casino floor: no clocks, no windows, endless variable rewards. Here's what marketers get wrong about gamifying everything.
Read the full thing →Welcome to the Maxed-Out Brain Economy
Consumers are burnt out on complexity, and the booming “Stupid Game Economy” proves it — sometimes the best thing a brand can offer a maxed-out brain is a beautiful cognitive offload.
attention economicsThe domesticated human: are we becoming AI's pets?
AI keeps getting sold to us as a handy little tool, nothing to worry about. Sophie makes the case that we are actually behaving more like well trained pets than the ones in charge. The comparison gets uncomfortably specific.
attention economicsThe Clancy case: how true-crime accountability curdles into entertainment on social media
In a historical legal landscape where the voices and mental health crises of women have been routinely dismissed or criminalised, the online community operates as a defensive shield. It ensures that the institutional trial remains entirely transparent under the watchful gaze of the public. That said, the line between righteous accountability and extractive voyeurism has dissolved.
most read in this topic.
How to Exit the Cultural Casino
Every screen in modern life is now built like a casino floor: no clocks, no windows, endless variable rewards. Here's what marketers get wrong about gamifying everything.
Welcome to the Maxed-Out Brain Economy
Consumers are burnt out on complexity, and the booming “Stupid Game Economy” proves it — sometimes the best thing a brand can offer a maxed-out brain is a beautiful cognitive offload.
The domesticated human: are we becoming AI's pets?
AI keeps getting sold to us as a handy little tool, nothing to worry about. Sophie makes the case that we are actually behaving more like well trained pets than the ones in charge. The comparison gets uncomfortably specific.
The Clancy case: how true-crime accountability curdles into entertainment on social media
In a historical legal landscape where the voices and mental health crises of women have been routinely dismissed or criminalised, the online community operates as a defensive shield. It ensures that the institutional trial remains entirely transparent under the watchful gaze of the public. That said, the line between righteous accountability and extractive voyeurism has dissolved.
Is the independent pipeline becoming the final safety net?
Creatives across the world are waking up to a liberating, sober reality: a standard full-time job description is no longer an asset. It is an operational ceiling. One that strips you of your cognitive sovereignty while capping your earning potential behind a rigid HR dashboard.
Are you that friend? Why turning the hangout into a content session isn't cute
The creator economy has conditioned us to believe that a moment is more valuable if it is documented, colour-corrected, and archived on the cloud. If you go to a beautiful dinner, listen to an incredible track, or have a vulnerable conversation with a friend, and don't capture a high-definition snippet for a photo dump, the machine whispers that the experience didn't actually happen.
Why I am staging an intervention on my own attention
We’ve taken the concept of improvement and hijacked it with the language of software engineering. If you aren't tracking your macros on an app, measuring your sleep quality with a smart ring, or following a strict, punishing regimen that makes you want to cry, scream and throw up simultaneously, authored by an (unqualified) online fitness guru, the market tells you that your effort is invalid.
How to decline the next software update.
Goblinmaxxing is the deliberate rejection of constant self optimisation. It is choosing mess, rest and comfort over the endless corporate pressure to upgrade every part of your life.
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