copywriting & hooks.
Why the copywriting index is the new recession map
When the world outside feels volatile and unpredictable, we stop looking for digital fantasies. We don't want a brand to tell us a story about a better future. We want them to look us dead in the eye and give us the exact details of what our money is actually purchasing today.
Read the full thing →What can we learn from modern history's most successful social marketing campaign?
The anti-smoking campaign is the most successful behaviour change effort in modern history. It didn't just tell people smoking was bad. It rewrote the cultural script around identity, social belonging, and what it means to move forward.
copywriting & hooksYour Brand Voice Sounds Like Everyone Else's. Here's How to Fix It.
Your brand voice sounds like every other brand because you're all using the same copywriter called ChatGPT. AI homogenization creates copy that's technically correct but completely forgettable with the same cadence and phrases that feel slightly off.
copywriting & hooksWhy sharing your secrets could be the strategy you've been looking for
Death To Stock's transparent approach shows how sharing your process builds trust and demand. Radical transparency positions you as an authority while showing value complexity.
most read in this topic.
Why the copywriting index is the new recession map
When the world outside feels volatile and unpredictable, we stop looking for digital fantasies. We don't want a brand to tell us a story about a better future. We want them to look us dead in the eye and give us the exact details of what our money is actually purchasing today.
What can we learn from modern history's most successful social marketing campaign?
The anti-smoking campaign is the most successful behaviour change effort in modern history. It didn't just tell people smoking was bad. It rewrote the cultural script around identity, social belonging, and what it means to move forward.
Your Brand Voice Sounds Like Everyone Else's. Here's How to Fix It.
Your brand voice sounds like every other brand because you're all using the same copywriter called ChatGPT. AI homogenization creates copy that's technically correct but completely forgettable with the same cadence and phrases that feel slightly off.
Why sharing your secrets could be the strategy you've been looking for
Death To Stock's transparent approach shows how sharing your process builds trust and demand. Radical transparency positions you as an authority while showing value complexity.
get the daily in your inbox.
30,000+ founders, agency people, and the occasional cmo. one yap a day.
subscribe to yap ↗