social commerce.
De-influencing? Or the ultimate sales funnel?
De-influencing has mutated into yet another high-converting Trojan Horse for modern product placement. The corporate machine has done exactly what it always does with human resistance. It's absorbed the scepticism, repackaged the anger, and turned anti-consumption into a sales funnel.
Read the full thing →What happens when the fictitious economy stops breathing?
We live inside the volatile endgame of what economists call the Fictitious Economy. To understand how we arrived at a point where the once-prosperous middle class is struggling to buy butter, you have to trace the multi-decade cannibalisation of our physical infrastructure.
social commerceAI, mycelium, and the death of the sizing chart
Fashion's relationship with tech is graduating from metaverse gimmicks into foundational infrastructure. Three shifts are reshaping how garments are designed, sold, and verified: AI in the design studio, hyper-personalised storefronts, and lab-grown materials tracked by blockchain. Here is what each one means for marketers.
social commerceMarketing as social care: brought to you by Flavor Flav.
Flavor Flav invited the disrespected US Women's Olympic Hockey team to Vegas after Donald Trump shat on them. He called on brands to help and they flooded in with support for flights, hotels, entertainment, and beauty needs. This proves marketing doesn't need year-long campaigns to do good. Sometimes the most powerful response is seeing injustice and using your platform to fix it immediately.
most read in this topic.
De-influencing? Or the ultimate sales funnel?
De-influencing has mutated into yet another high-converting Trojan Horse for modern product placement. The corporate machine has done exactly what it always does with human resistance. It's absorbed the scepticism, repackaged the anger, and turned anti-consumption into a sales funnel.
What happens when the fictitious economy stops breathing?
We live inside the volatile endgame of what economists call the Fictitious Economy. To understand how we arrived at a point where the once-prosperous middle class is struggling to buy butter, you have to trace the multi-decade cannibalisation of our physical infrastructure.
AI, mycelium, and the death of the sizing chart
Fashion's relationship with tech is graduating from metaverse gimmicks into foundational infrastructure. Three shifts are reshaping how garments are designed, sold, and verified: AI in the design studio, hyper-personalised storefronts, and lab-grown materials tracked by blockchain. Here is what each one means for marketers.
Marketing as social care: brought to you by Flavor Flav.
Flavor Flav invited the disrespected US Women's Olympic Hockey team to Vegas after Donald Trump shat on them. He called on brands to help and they flooded in with support for flights, hotels, entertainment, and beauty needs. This proves marketing doesn't need year-long campaigns to do good. Sometimes the most powerful response is seeing injustice and using your platform to fix it immediately.
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