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AI, mycelium, and the death of the sizing chart
Fashion's relationship with tech is graduating from metaverse gimmicks into foundational infrastructure. Three shifts are reshaping how garments are designed, sold, and verified: AI in the design studio, hyper-personalised storefronts, and lab-grown materials tracked by blockchain. Here is what each one means for marketers.
Marketing as social care: brought to you by Flavor Flav.
Flavor Flav invited the disrespected US Women's Olympic Hockey team to Vegas after Donald Trump shat on them. He called on brands to help and they flooded in with support for flights, hotels, entertainment, and beauty needs. This proves marketing doesn't need year-long campaigns to do good. Sometimes the most powerful response is seeing injustice and using your platform to fix it immediately.
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