ai.
Why a world of 'dangerous' AI is already here
Anthropic pulled its most powerful models offline and the world called it a safety win. Sophie says the train left the station a long time ago. Centralised gatekeeping doesn't stop AI proliferation. It just means the next wave gets built without any guardrails at all.
Read the full thing →5 steps to make your brand launch successful
Launching a brand is one of the most important moments you will have, but most brands waste it by treating it like a single post. This guide walks through five steps to build real buzz, bring your audience along for the ride, and make your launch feel like something worth talking about.
aiHas AI killed the pitch deck?
AI has transformed the traditional agency pitch process, replacing creative duels with algorithmic suggestions and creating a homogenized landscape.
aiThe entry-level job is disappearing. Marketers should pay attention
Entry-level marketing jobs are disappearing as AI handles basic tasks, forcing new marketers to be strategic from day one without traditional apprenticeship.
most read in this topic.
Why a world of 'dangerous' AI is already here
Anthropic pulled its most powerful models offline and the world called it a safety win. Sophie says the train left the station a long time ago. Centralised gatekeeping doesn't stop AI proliferation. It just means the next wave gets built without any guardrails at all.
5 steps to make your brand launch successful
Launching a brand is one of the most important moments you will have, but most brands waste it by treating it like a single post. This guide walks through five steps to build real buzz, bring your audience along for the ride, and make your launch feel like something worth talking about.
Has AI killed the pitch deck?
AI has transformed the traditional agency pitch process, replacing creative duels with algorithmic suggestions and creating a homogenized landscape.
The entry-level job is disappearing. Marketers should pay attention
Entry-level marketing jobs are disappearing as AI handles basic tasks, forcing new marketers to be strategic from day one without traditional apprenticeship.
The battle of the (AI) brands
AI companies are battling for market dominance through brand positioning rather than technical superiority, with ChatGPT and Claude taking distinct approaches.
What the heck is GEO (and why should I care)?
GEO (Generative Engine Optimization) is replacing SEO as AI answer engines change how people search. Focus on authority and trust over quick tricks.
The "longevity boom” and why ageing well is the new cultural flex
Analyzes shift from anti-aging to longevity as new cultural status symbol. Ageing well becomes aspirational through wellness tech and discipline.
I asked ChatGPT to predict what will happen in marketing in 2026. Here’s what I got.
ChatGPT predicts 10 marketing trends for 2026, including AI as baseline infrastructure, platform automation, and the continued dominance of short-form video.
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