the newsletter, every issue.
Nine hundred and thirty-seven editions of yap, sat in one place. One long read every friday morning. Always free.
Nine hundred and thirty-seven issues.
The Plastic Bedazzling Epidemic
We need to have a serious intervention about the absolutely fucking state of product design and retail marketing right now.
The Marketing Genius of the "Freaky Shoe"
The luxury footwear industry is currently going through a crisis.
The "How-To Apocalypse" & The Rise of Evidence-Based Content
The traditional inbound marketing playbook is dead, buried, and decomposing. If your marketing strategy for the upcoming quarters still relies heavily on churning out generic blog posts like "Top 5 Tips for SEO Growth" or "How to Start a Brand in 3 Easy Steps," babes, you're shouting into the void. Put downnnn the microphone.
The Absurdity of Corporate Cosplay
If you walked into a trendy coffee shop anywhere in the western world this morning, you probably saw someone sitting at a laptop wearing a heavy-duty Carhartt Detroit jacket, a vintage 1980s DHL delivery cap, maybe even a moustache.
"Friends for Sale" & The Financialization of Loneliness
According to global public health data, 1 in 4 adults worldwide report feeling fairly lonely. We’re more connected than ever, digitally speaking. And yet, we’ve never felt more separate from one another.
The showrunner strategy: how to build an episodic universe on the grid
I’ve seen so much content around “world building” recently. So it’s not surprise that Instagram just made it whole lot easier to do so.
The refill rebellion: why the old-school sign is going viral
I’m obsessed with this new trend. The perfect antidote to the abundance of ugly AI posters we’re seeing in every local café and retail store at the moment.
The invisible grid: why the internet’s most online generation is ghost posting
Get in babe, we’re prioritising aesthetics over engagement. Ghost posting is the latest new phenomenon, and I can only wonder how far it will spread.
The eighteen-billion-dollar fig leaf: what meta actually bought
The numbers flashing across the financial headlines this week were so big they made my eyes water.
Elon’s xAI sues to stop Minnesota law banning nudification technology, yes, legitimately.
Elon Musk’s artificial intelligence company, xAI, recently filed a federal lawsuit against the state of Minnesota, and the legal complaint reads like a chilling manifesto on the absolute limits of corporate arrogance.
The weaponised image: how the deepfake epidemic turned on the staffroom
For the past year, the conversation dominating the educational and tech-safety headlines has often been about the way AI-generated pornography fractures the lives of high school students.
The originality strategy: how to create when everyone is exhausted
I feel it, you feel it, we all feel the cognitive paralysis currently blanketing the digital economy.