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Nine hundred and fifty-seven editions of yap, sat in one place. One long read every day. Always free.
Nine hundred and fifty-seven issues.
It’s Official: We Are in the Relationship Trenches
Millions are now in emotionally dependent relationships with chatbots built to never disagree. The loneliness economy is the most lucrative business in tech, and the counter-trend belongs to whoever puts friction back in.
The Media Literacy Mirage (And the Tools to Fix It)
Media literacy has become a hollow buzzword. Here's the real, weaponised tech stack, from Ground News to reverse image search to OpenSecrets, for actually surviving the modern information war.
Has The Raw Milk Bubble Burst?
RFK Jr.'s raw milk movement won political power, then went silent. It's a cautionary tale for any brand built on rebellion that tries to become the establishment.
How to Exit the Cultural Casino
Every screen in modern life is now built like a casino floor: no clocks, no windows, endless variable rewards. Here's what marketers get wrong about gamifying everything.
The Rise of "Para-faith" and the New Digital Church
As institutional trust collapses, a new global study shows young consumers building bespoke belief systems out of memes, feeds, and “Divine Machinery” aesthetics. Dazed Studio calls it Para-faith.
The Media Journal Fix for Brain Fry
A simple analogue habit — the media journal — is quietly fixing the biggest problem in modern content consumption: brilliant ideas that vanish the second you close the tab.
Welcome to the Maxed-Out Brain Economy
Consumers are burnt out on complexity, and the booming “Stupid Game Economy” proves it — sometimes the best thing a brand can offer a maxed-out brain is a beautiful cognitive offload.
The "Pseudo-Intellectual Consumer" Trend
I don't know if I'm just in a mood, but all I've been seeing on socials recently is everyone is suddenly acting like a literary critic, an amateur historian, or a deeply serious existential philosopher. We're deep in the era of the Pseudo-Intellectual Consumer.
The Plastic Bedazzling Epidemic
We need to have a serious intervention about the absolutely fucking state of product design and retail marketing right now.
The Marketing Genius of the "Freaky Shoe"
The luxury footwear industry is currently going through a crisis.
The "How-To Apocalypse" & The Rise of Evidence-Based Content
The traditional inbound marketing playbook is dead, buried, and decomposing. If your marketing strategy for the upcoming quarters still relies heavily on churning out generic blog posts like "Top 5 Tips for SEO Growth" or "How to Start a Brand in 3 Easy Steps," babes, you're shouting into the void. Put downnnn the microphone.
The Absurdity of Corporate Cosplay
If you walked into a trendy coffee shop anywhere in the western world this morning, you probably saw someone sitting at a laptop wearing a heavy-duty Carhartt Detroit jacket, a vintage 1980s DHL delivery cap, maybe even a moustache.