learn · topic №07
ugc strategy.
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Topic №071 articles · 4 guides · 11 eps
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ugc strategyuser generated content: how to get strangers selling for you
What user generated content is, why it works, what it costs in 2026, and how to brief creators without killing the authenticity that makes it sell.
Read the full thing →Brand building
your brand is not your logo.
the cheapest way to test what your brand actually is: ask a customer to describe you, then compare it to your homepage.
Brand buildingcadence beats quality.
nine times out of ten the brand that ships every week wins, even if the quality is a 7. the gap closes by month four.
Case filehow spark nz built tough yarns.
the long version of how a corporate telco shipped a building-site show that earned 14M views without ad spend.
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