learn · topic №07
dark social.
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Topic №071 articles · 4 guides · 11 eps
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dark socialLocked out: How to market to an audience that hates the feed
The public feed is a ghost town and your audience has gone underground. Private group chats, locked Discords and encrypted threads are where the real conversations happen now. Brands that want in have to stop broadcasting and start making things worth sharing.
Read the full thing →Brand building
your brand is not your logo.
the cheapest way to test what your brand actually is: ask a customer to describe you, then compare it to your homepage.
Brand buildingcadence beats quality.
nine times out of ten the brand that ships every week wins, even if the quality is a 7. the gap closes by month four.
Case filehow spark nz built tough yarns.
the long version of how a corporate telco shipped a building-site show that earned 14M views without ad spend.
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