trend forecasting.
Why "messy glamour" is rescuing us from the clean room
The clean girl aesthetic dominated social media for years. Messy Glamour is the messier, more human trend replacing it, and it cannot be packaged into a skincare routine.
Read the full thing →The rise, and fall, and rise, of low-rise
Low rise jeans died because of the toxic body standards attached to them, not because of the jeans themselves. Gen Z brought them back by dropping the stigma and keeping the silhouette.
trend forecastingThe angels are losing their wings and it's a major cultural indicator
Bleached brows are down 21% in searches and 71% in online posts signalling a massive cultural swing toward conservative aesthetics. The shift includes quiet luxury, clean girl aesthetic, trad wife content, natural brows, longer hemlines, and beige everything. Fashion and beauty always foreshadow political shifts. This return to modesty, restraint, and old money values signals conservatism slipping back in under the guise of aesthetic choices and lifestyle trends.
trend forecastingRomance is so back. Marketers should pay attention.
Romance and yearning are trending as people romanticize daily life. The shift from cynical to earnest creates new marketing opportunities around aspiration.
most read in this topic.
Why "messy glamour" is rescuing us from the clean room
The clean girl aesthetic dominated social media for years. Messy Glamour is the messier, more human trend replacing it, and it cannot be packaged into a skincare routine.
The rise, and fall, and rise, of low-rise
Low rise jeans died because of the toxic body standards attached to them, not because of the jeans themselves. Gen Z brought them back by dropping the stigma and keeping the silhouette.
The angels are losing their wings and it's a major cultural indicator
Bleached brows are down 21% in searches and 71% in online posts signalling a massive cultural swing toward conservative aesthetics. The shift includes quiet luxury, clean girl aesthetic, trad wife content, natural brows, longer hemlines, and beige everything. Fashion and beauty always foreshadow political shifts. This return to modesty, restraint, and old money values signals conservatism slipping back in under the guise of aesthetic choices and lifestyle trends.
Romance is so back. Marketers should pay attention.
Romance and yearning are trending as people romanticize daily life. The shift from cynical to earnest creates new marketing opportunities around aspiration.
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