learn · topic №07
content repurposing.
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Topic №071 articles · 4 guides · 11 eps
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content repurposingcontent repurposing: post it again (the strategy almost nobody uses)
The highest-leverage repurposing strategy is the one nobody uses: repost your winners. The maths of reach, the three-month rule, and the repeatable content system underneath.
Read the full thing →Brand building
your brand is not your logo.
the cheapest way to test what your brand actually is: ask a customer to describe you, then compare it to your homepage.
Brand buildingcadence beats quality.
nine times out of ten the brand that ships every week wins, even if the quality is a 7. the gap closes by month four.
Case filehow spark nz built tough yarns.
the long version of how a corporate telco shipped a building-site show that earned 14M views without ad spend.
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