gen z & gen alpha.
The invisible grid: why the internet’s most online generation is ghost posting
Get in babe, we’re prioritising aesthetics over engagement. Ghost posting is the latest new phenomenon, and I can only wonder how far it will spread.
Read the full thing →The disposable self: how three-month trends are fracturing youth identity
Sophie argues today's teenagers do not get a stable identity to grow into anymore. Every trend now expires in about ninety days, and she breaks down what that speed is doing to a whole generation's sense of self.
gen z & gen alphaThe rise, and fall, and rise, of low-rise
Low rise jeans died because of the toxic body standards attached to them, not because of the jeans themselves. Gen Z brought them back by dropping the stigma and keeping the silhouette.
gen z & gen alphaGen Z’s meeting up for “admin nights.” But, why?
Young professionals are gathering after hours to tackle admin tasks together, snacks in hand. It is a direct backlash to the promise that apps and digital tools would make life simpler. This piece explores why shared dysfunction might be the most human response to modern administrative overload.
most read in this topic.
The invisible grid: why the internet’s most online generation is ghost posting
Get in babe, we’re prioritising aesthetics over engagement. Ghost posting is the latest new phenomenon, and I can only wonder how far it will spread.
The disposable self: how three-month trends are fracturing youth identity
Sophie argues today's teenagers do not get a stable identity to grow into anymore. Every trend now expires in about ninety days, and she breaks down what that speed is doing to a whole generation's sense of self.
The rise, and fall, and rise, of low-rise
Low rise jeans died because of the toxic body standards attached to them, not because of the jeans themselves. Gen Z brought them back by dropping the stigma and keeping the silhouette.
Gen Z’s meeting up for “admin nights.” But, why?
Young professionals are gathering after hours to tackle admin tasks together, snacks in hand. It is a direct backlash to the promise that apps and digital tools would make life simpler. This piece explores why shared dysfunction might be the most human response to modern administrative overload.
How marketers survive the social media ban era
Governments across Australia, the UK, and a growing list of nations have locked under-16s out of major social platforms. If your marketing playbook relied on Meta or TikTok to reach young audiences, that playbook is now illegal. Sophie breaks down what post-platform marketing looks like and how brands can rebuild before the window closes.
Irony, icons, and Lana Del Rey: Gen Z's post-patriotic Americana
Gen Z has stripped Americana of its political baggage and turned it into a digital outfit. The chunky sweater and the Levi's have nothing to do with patriotism anymore. They're a costume, a character, a vibe to cycle through on the feed.
The era of algorithmic rizz
AI has found its way into dating apps, and people are using it to craft messages, rewrite profiles, and optimise their matches. The problem is not that people want help. Its that outsourcing your personality creates a gap between who you seem to be online and who you actually are in person.
How we went from duck face to dissociative numbness
The way we present our faces online has always been a performance. From the millennial duck face to Gen Zs dissociative pout, each era signals something different about what we want people to think of us. Now were splitting into two paths and neither of them looks particularly human.
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