demand generation.
Why do marketing budgets die in translation?
Marketers and finance teams speak different languages, and that gap keeps killing brand budgets. Decades of research prove brand investment works, but marketers need to translate it into numbers a CFO trusts.
Read the full thing →Buildings are burning and we’re talking about gas prices.
Oil hit $113 per barrel and gas prices jumped to $3.92 a gallon as war disrupts global markets. The Strait of Hormuz carries 20% of world oil and marine traffic has nearly stopped. Western media discusses war primarily as market disruption focusing on shipping delays and inflation while people die. The disconnect between discussing grocery costs versus literal survival reveals the grotesque privilege of worrying about economic impacts instead of human catastrophe.
demand generationThe lipstick indicator has evolved.
Private purchasing habits signal public financial stress before official data catches up. Classic indicators like the Lipstick Index tracked private comfort purchases during recessions. Gen Z has different patterns with recession blonde, tinned fish as aspirational food, and dupe culture. Modern indicators are about aesthetic optimisation not deprivation. Gen Z turned budget consciousness into community and cultural identity making financial pragmatism visible and aspirational.
demand generationThe new G cometh.
Mobile World Congress 2026 is hyping 6G but we've seen this before with 5G. The promises were revolutionary with self-driving cars, remote surgery, and smart cities. Five years later we got slightly faster internet that's sometimes available. The gap between promise and reality follows the same pattern as Tesla's self-driving, the metaverse, and early AI hype.
most read in this topic.
Why do marketing budgets die in translation?
Marketers and finance teams speak different languages, and that gap keeps killing brand budgets. Decades of research prove brand investment works, but marketers need to translate it into numbers a CFO trusts.
Buildings are burning and we’re talking about gas prices.
Oil hit $113 per barrel and gas prices jumped to $3.92 a gallon as war disrupts global markets. The Strait of Hormuz carries 20% of world oil and marine traffic has nearly stopped. Western media discusses war primarily as market disruption focusing on shipping delays and inflation while people die. The disconnect between discussing grocery costs versus literal survival reveals the grotesque privilege of worrying about economic impacts instead of human catastrophe.
The lipstick indicator has evolved.
Private purchasing habits signal public financial stress before official data catches up. Classic indicators like the Lipstick Index tracked private comfort purchases during recessions. Gen Z has different patterns with recession blonde, tinned fish as aspirational food, and dupe culture. Modern indicators are about aesthetic optimisation not deprivation. Gen Z turned budget consciousness into community and cultural identity making financial pragmatism visible and aspirational.
The new G cometh.
Mobile World Congress 2026 is hyping 6G but we've seen this before with 5G. The promises were revolutionary with self-driving cars, remote surgery, and smart cities. Five years later we got slightly faster internet that's sometimes available. The gap between promise and reality follows the same pattern as Tesla's self-driving, the metaverse, and early AI hype.
Did Timothée Chalamet just rewrite film marketing for 2026?
How Timothée Chalamet's Marty Supreme campaign revolutionized film marketing by creating cultural moments instead of traditional press tours.
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