trends & digital culture.
The refill rebellion: why the old-school sign is going viral
I’m obsessed with this new trend. The perfect antidote to the abundance of ugly AI posters we’re seeing in every local café and retail store at the moment.
Read the full thing →The disposable self: how three-month trends are fracturing youth identity
Sophie argues today's teenagers do not get a stable identity to grow into anymore. Every trend now expires in about ninety days, and she breaks down what that speed is doing to a whole generation's sense of self.
trends & digital cultureThe stan accounts have proliferated the news room
A huge amount of breaking news now reaches people through celebrity gossip pages, not newsrooms. Sophie weighs up the real upside of that shift against the real risk, zero fact checking and zero accountability.
trends & digital cultureHow convenience culture monetises our exhaustion
The narrative is an easy sell; it’s peak modern problem-solving. And these subscription services are an “act of liberation” designed to save us precious time, eliminate the stress of grocery shopping, and streamline our nutritional intake for peak metabolic efficiency. But let’s look behind the glossy cardboard wrapping and at the underlying sociology of this massive boom… the illusion of convenience is actually a deeply dystopian reality.
most read in this topic.
The refill rebellion: why the old-school sign is going viral
I’m obsessed with this new trend. The perfect antidote to the abundance of ugly AI posters we’re seeing in every local café and retail store at the moment.
The disposable self: how three-month trends are fracturing youth identity
Sophie argues today's teenagers do not get a stable identity to grow into anymore. Every trend now expires in about ninety days, and she breaks down what that speed is doing to a whole generation's sense of self.
The stan accounts have proliferated the news room
A huge amount of breaking news now reaches people through celebrity gossip pages, not newsrooms. Sophie weighs up the real upside of that shift against the real risk, zero fact checking and zero accountability.
How convenience culture monetises our exhaustion
The narrative is an easy sell; it’s peak modern problem-solving. And these subscription services are an “act of liberation” designed to save us precious time, eliminate the stress of grocery shopping, and streamline our nutritional intake for peak metabolic efficiency. But let’s look behind the glossy cardboard wrapping and at the underlying sociology of this massive boom… the illusion of convenience is actually a deeply dystopian reality.
The illusion of the trophy: corporate vanity is losing its value
If you look past the champagne and audit the actual commercial balance sheets behind those award-winning campaigns, an incredibly embarrassing truth emerges: a shocking percentage of them generate f*ck all meaningful revenue.
The quiet luxury exhaustion and the return of the loud logo
Quiet luxury made everyone look the same beige, safe and forgettable. Now logos, clashing colours and loud branding are storming back because clean and minimal stopped feeling premium the moment AI could fake it in a second. Messy is the new status symbol.
Why football is becoming fashion's new fave accessory
Football shirts have left the stadium and landed on the runway. Fashion girls who have never watched a match are now wearing vintage kits as the ultimate style flex, because the jersey has become a design canvas instead of a tribal symbol. It says a lot about how fast subcultures can be borrowed and remixed by fashion right now.
Why Erling Haaland was the real champion of the FIFA World Cup
Messi and Ronaldo took a decade of corporate polish to become global icons. Haaland did it almost overnight just by being weird and unfiltered on camera. It shows fame does not need to be manufactured any more, it just needs to feel real.
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