Hairification
How Hairification generated 78M organic views in one month
Hairification was a hair growth brand starting from zero followers, aiming for shelves at Priceline and Chemist Warehouse. We ran its TikTok and Instagram and built the series "30 Days Without Washing My Hair" around its in-house creator, Aspen. In one month it grew to 170,000 followers and 78M organic views, and Priceline sales rose 500% the month after.
- Client
Hairification- Industry
- Beauty & Fashion
- Region
- Australia
the results for Hairification.
- Grew from 0 to 170,000 followers across TikTok and Instagram in one month
- 78 million organic views in a single month
- Consistent 1M+ views per video
- 500% sales increase at Priceline the month after the series
- Turned an online audience into in-store buyers
- Trained the in-house creator into a brand personality
the challenge for Hairification.
Hairification had a great product: a clinically-backed hair growth serum shampoo that brought salon-quality results to supermarket shelves. But great product alone doesn't build a brand.
They'd been running UGC-style content and performance ads to support e-commerce sales. It worked for online conversions, but they had bigger ambitions: getting stocked in major retailers like Priceline and Chemist Warehouse across Australia and the UK.
To win shelf space and move product once they got it, they needed a massive social presence. The founder's brief was simple: build the biggest brand possible. Take care of it. Make it happen.
They were starting from zero followers.
the solution for Hairification.
We took over TikTok and Instagram with a lean team of three, built around one key asset: their internal content creator, Aspen.
Aspen had UGC experience, but we coached her into a new style, more personality, more series-driven, more native to what works on TikTok. She became the face of the brand.
Then we launched "30 Days Without Washing My Hair."
The concept was simple: Day one, Aspen stops washing her hair. Every day she doesn't wash it, her boss gives her $100. The internet got hooked. People followed along, commented, debated, and shared. By day 30, the series had exploded.
Once the audience was built, we drove them in-store. We created content of Aspen going into Priceline pharmacies, tying the brand to a physical location people could visit. It turned online followers into real-world customers.
watch the work.
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United StatesFilterbuy: 16x the views in two months
New ZealandOne NZ: from 80% negative to 86% positive sentiment
New Zealand