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Agency/Team/Stanley Henry
Stanley HenryStanley Henry
Auckland · NZ · 2026
team · founder · 01 of 18

Stanley
Henry.

CEO

BasedAuckland · NZ
At attn:seekerSince 2018
Personal reach1.4M across
Book sold~12k copies
About

I build brands that people can’t ignore.

As the founder of The Attention Seeker, I lead a team of wildly talented creatives, strategists, and operators who make businesses famous through organic social. We’ve grown audiences into the millions, helped brands go viral for the right reasons, and turned short-form video into a serious business driver.

I’m not here for the corporate theatre. I’m here to make things people actually watch, and to lead in a way that creates space for my team to do their best work. My job is to set the direction, remove the noise, and back my people harder than anyone else ever will.

I believe attention is the most valuable currency in the modern economy. Earning it takes guts, clarity, and consistency. Keeping it takes relentless creativity and ruthless relevance.

what i work on

what i work on.

01 · agency · Running attn:seeker.

The 18 of us. New business. The shape of the team. The ten brands I personally lead on each year.

DailyNZ + global

02 · newsletter · Writing YAP.

2,000 words every Sunday to 27,000 marketers and founders. The sharpest thing I do all week.

Weekly27k subs

03 · shows · Hosting two shows.

The Stanley Henry Show on YouTube + Spotify, and The Build Lab · the longer-form interview series.

WeeklySpotify · YouTube

04 · ai · Building Kevan.

Our internal AI operating system. Now runs morning briefs, proposal drafts, planning. Taught in workshops.

DailyInternal · public

05 · 1:1 · Coaching, selectively.

Roughly 12 founders and CMOs at a time. AI strategy, organic content, hiring · whatever is on fire that week.

2hr / week$1,500 / hour

06 · book · Selling the book.

Attention First · ~12k copies in. Self-published. Slow burner. Best business card I've ever written.

Ongoing~12k copies
how i think

"If you can't earn attention with a $0 budget, you don't have a content problem. You have a thing-you-make problem."

Stanley · YAP · Issue 84 · "the budget delusion"
recent · podcasts + writing

where i've shown up.

01"Earn it · don't buy it" · the long read.Marketing Brew · featureMar 2026
02Building an AI brain for a 18-person agency.Lenny's PodcastFeb 2026
03Why shows beat campaigns.The Hustle Daily ShowJan 2026
04A 27,000-person newsletter, written every Sunday.Creator Science · Jay ClouseDec 2025
05The 40 hours we cut · agency operations rewrite.Future CommerceNov 2025
06Self-publishing a book in 90 days.My First MillionOct 2025

meet the rest of the team.

All 18 humans