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Agency/Team/Stanley Henry
Stanley HenryStanley Henry
Auckland · NZ
team · founder

Stanley
Henry.

CEO

BasedAuckland · NZ
At attn:seekerSince 2019
Reach1.5M across
About

I build brands that people can’t ignore.

As the founder of The Attention Seeker, I lead a team of wildly talented creatives, strategists, and operators who make businesses famous through organic social. We’ve grown audiences into the millions, helped brands go viral for the right reasons, and turned short-form video into a serious business driver.

I’m not here for the corporate theatre. I’m here to make things people actually watch, and to lead in a way that creates space for my team to do their best work. My job is to set the direction, remove the noise, and back my people harder than anyone else ever will.

I believe attention is the most valuable currency in the modern economy. Earning it takes guts, clarity, and consistency. Keeping it takes relentless creativity and ruthless relevance.

what i work on

what i work on.

01 · agency · Running attn:seeker.

The 35+ of us. New business. The shape of the team.

DailyNZ + global

02 · newsletter · Writing YAP.

Every day to 30,000+ marketers and founders. The sharpest thing I do all week.

Daily30k+ subs

03 · shows · Hosting Stansplaining.

The Stansplaining podcast · long-form interviews with creators and business owners. Paused for now.

PausedSpotify · YouTube

04 · ai · Building Kevan.

Our internal AI operating system. Now runs morning briefs, proposal drafts, planning. Taught in workshops.

DailyInternal · public

05 · 1:1 · Coaching, selectively.

AI strategy, organic content, hiring · whatever is on fire that week.

60 min$899 / hour

06 · book · Selling the book.

Attention First. Wiley, out March 2027.

Out March 2027Wiley
how i think

"If you can't earn attention with a $0 budget, you don't have a content problem. You have a thing-you-make problem."

Stanley · YAP · Issue 84 · "the budget delusion"
recent · podcasts + writing

where i've shown up.

01Why Personal Brands Win.Keep The ChangeMar 2025↗02#119 Making Your Brand Go Viral & the 5 Stages of Attention.The Lazy CEO with Jane LuAug 2025↗03The story behind The Attn Seeker.Baskets Of KnowledgeMar 2025↗04E571 From Introvert to Attention Seeker.The Ecommerce EdgeSep 2025↗05He Automated 11 Jobs With ClaudeMiss AI PodcastMay 2026↗06Inside the Attention Economy.Vital StuffDec 2025↗07Nobody is coming to save you | Stanley Henry | TEDxVUWTEDxVUW 2026May 2026↗08Future of Business panel (host Jade Smyth; with Frances Valintine, Daniel Xu, Kenneth Leong)MoneyHub Wealth Summit 2026, QueenstownJun 2026↗09Keynote: Nobody Cares About Your Kitchen (Yet)NKBA 2026 Conference, Auckland MuseumSep 2026↗10How A Personal Brand Gets You Paid More (Even If You Are Not An Influencer)Making CentsApr 2026↗11Brand Influence & StorytellingMoneyHub Business Summit 2025, QueenstownJun 2025↗12The Attention Seeker's Guide to Leadership & Personal BrandMarketing 4 BusinessApr 2025↗13Ep 473 - Why Personal Brands Win (And Everyone Else Gets Left Behind) w Stanley HenryThe #WhatsNext PodcastMar 2025↗14Building a Multi-Million Dollar Business, Salary Transparency & Property Choices (Money Moments)It's No SecretJan 2025↗15R4E #90 - Stanley Henry - CEO at The Attention SeekerR4E - The Reason 4 EverythingJan 2025↗16The Attention. Seeker | Breaking Waves w/ Stanley HenryBluwave TVAug 2024↗17He Built 1.5M Followers With Zero Ad Spend. I Hired Him to Do It for Air FiltersBoring MoneySep 2026↗1838 | Stanley Henry: Why Organic Content Still Wins in the Age of AIPoint Zero One Podcast w/ Allen FuAug 2026↗19Stanley Henry: How he Built the Biggest Organic Social Media Agency in New ZealandThe Morning MarketerMar 2026↗20Epi 191: If You Only Post Finished Projects, You Are BLEEDING Money (with Stanley Henry)The Builders LadderFeb 2026↗21He Turned Viral Hits Into Global Reach by Earning Attention, Not Chasing ROINew In AsiaOct 2025↗22S2.EP12 Season Finale: Social Media for Tradies & the Power of Word of MouthThe Puzzle FactorySep 2025↗23Speaker, Transforming Industries and InfrastructureAIoT Global SummitJul 2025↗24The Cost of Caring: Why a CEO's Wellbeing is Critical with Stanley HenryWellbeing Provocateur PodcastMay 2025↗25Ep. 131 - Stanley Henry - From Rock Bottom to Building an Digital EmpireThe Wolf of Queen StreetApr 2025↗26Episode 2: Stanley Henry gives the down low on his upcoming bookIntelligent ThinkMar 2025↗27Stanley Henry - Marketing and Organic Social Media MasterMarketing MastersMar 2025↗28How to Transition from Employee to Entrepreneur Without Going Broke Ft. Stanley HenryCheques and BalancesFeb 2025↗29An interview with The Attention Seeker founder Stanley HenryMEERSep 2024↗30The long and the short (-form) of itNew Zealand Marketing magazineJul 2024↗31EP#161: LinkedIn Mastery, Storytelling Secrets and the Key to Social Media SuccessGovComms: The Future of Government CommunicationJul 2024↗32From Startup to Success & EOS | Stanley Henry | Ep 176EOS for a Better Business, Better LifeJun 2024↗33#45 Stanley Henry - How to build an audience organicallyAnother ExcuseMay 2024↗34[56] Stanley Henry | The Attention Seeker, Organic Brand Strategist, EntrepreneurTall Poppy TalkNov 2023↗35Don't #!%&ing Give Up on Brand Marketing with Stanley Henry, CEO of The Attention SeekerSupercharge MarketingSep 2023↗36How to achieve full potential on LinkedInNew Zealand Marketing magazineMay 2022↗37From Team Member to Team Leader with Stanley Henry - Episode 24EOS for a Better Business, Better LifeSep 2021↗38E7 - Selling what you tested on yourself | Stanley Henry (Attention Seeker)Good. Build anyway.Sep 2026↗3950 Influential Leaders in Auckland New Zealand 2026Consult ClarityJun 2026↗40Episode 3 - What if the risk is doing HR the old way? ft. Stanley HenryThe Skeptic & The ChangemakerOct 2025↗41Let's Talk Strategy Episode 9 ft. Stanley Henry, The Attention SeekerLet's Talk StrategyOct 2025↗4257: How to lead in business | Stanley Henry on entrepreneurship & leadership lessonsThe Martin ShowJun 2025↗43How to Leverage Personal Branding to Land More Opportunities - with Stanley HenryZeducation PodcastMar 2025↗44How To Build a Social Media Brand That Stands Out - Stanley HenryChampion Mindset CollectiveMar 2025↗45Pure SEO Interviews: Stanley Henry From The Attention SeekerPure SEO blogOct 2023↗46#7 - Stanley Henry & Claire Wallace - Starting again, value and remuneration, and social mediaBig MistakeJun 2023↗47How to amplify your personal brandSME & Entrepreneur PodcastApr 2023↗48How to create a personal brand - Guest Stanley Henry Co-Founder and MD of The Attention SeekerSME & Entrepreneur PodcastSep 2022↗49EP 39: Stanley Henry of Attention SeekerDailyStraits.comNov 2021↗50Stanley Henry: the introverted attention seeker on the power of transparency (#17)Candour Communication PodcastMar 2021↗51Virtual Marketing with Professional Attention Seeker Stanley HenryNZ Business OwnersJan 2021↗52The Nesian Network - LIVE Podcast with Maori and Pasifika Business NavigatorsPlease Blow My Mind PodcastJul 2020↗