Why Smile 2 and Starface Are Breaking Marketing Rules

In this episode, we dive into two wildly creative marketing campaigns pushing boundaries. First, we dissect Smile 2’s promo that forces viewers to smile to watch its chilling first 7 minutes. Then, we explore how brands like Starface and Overdrive Defense are making taboo topics like acne and drug safety not just acceptable—but cool. From interactive horror to cultural shifts in branding, this is one conversation you won’t want to miss!