episodes
Stanley Henry's AUT Guest Talk
exclusive guest talk from stanley henry at aut university. discover proven social media strategies and marketing insights you can't find anywhere else.
6 May 2025
The Untold Strategies: Build a Brand and Grow Your Business Through Social Media
How can you leverage social media to build your brand and grow your business? In this presentation, social media expert Stanley Henry shares untapped strategies for marketing your brand online. He discusses the importance of understanding brand positioning, identifying your target audiences, and owning the right conversation. Learn how brands like Old Spice, MrBeast, and Hairification have found viral success by thinking outside the box. You'll walk away with creative ideas for how to apply s...
14 May 2024
From Personal Brand to Team Brand: A New Era of Marketing
How did a small marketing agency from New Zealand grow to dominate the content creation space? In this talk, The Attention Seeker founder Stanley Henry pulls back the curtain on their unconventional approach to building a multi-million follower brand. He discusses their evolution from personal to team branding and how they leverage multiple personalities across platforms to speak to diverse audiences. Stanley also shares case studies of brands like Old Spice that have found success by owning ...
14 May 2024
Building Loyal Fans Through Social Engagement
Melinda Wong shares valuable lessons on how to stand out as a brand in today's noisy marketing industry. Melinda, Head of Community Management at The Attention Seeker, draws from her own journey and experience working with various clients to emphasize the importance of community and culture. She discusses how focusing on building strong relationships with audiences through social engagement and comments can boost brand loyalty over time. Practical tips include experimenting with humor, adjust...
14 May 2024
The heroes journey model
In this captivating YouTube talk, Stanley introduces a powerful 12-step storytelling model derived from Joseph Campbell's "The Hero with a Thousand Faces." This model serves as a versatile tool to convey compelling narratives, whether for personal brands or businesses. The talk begins with the "status quo," detailing Stanley's personal journey returning to New Zealand and the inciting incident, which was the onset of the COVID-19 pandemic. The audience is guided through the hero's journey, in...
4 Oct 2023
The importance of communication when starting a business
Join us for an engaging discussion. Get to know Stanley Henry and discover the strong working relationship between these two dynamic individuals. We dive into the essence of authentic relationships and self-awareness. These are critical elements for both communication and scaling businesses. Stan shares his remarkable journey, transitioning from the world of hospitality to founding The Attention Seeker agency. Learn how self-reflection played a pivotal role in his transformation. Delve into t...
28 Sept 2023
The History Of Influencers
Stanley, discusses the evolution of advertising and the rise of influencers and content creators. He begins by highlighting the shift from traditional marketing to influencer-driven marketing. Stanley emphasizes that consumers no longer trust brands at face value and seek endorsements from influencers they trust. He cites examples of influencers creating their own successful brands, like MrBeast and the Linus Tech Tips team. Stanley points out that brands are now recognizing the need to colla...
20 Sept 2023
The Power Of TikTok For Business Owners
Stabley Henry welcomed the audience and introduced his company, The Attention Seeker. He engaged participants to see if they were familiar with his content on LinkedIn and TikTok. He highlighted the evolution of TikTok beyond dancing and showcased how his company used TikTok for recruitment, emphasizing its potential for short-form video marketing. He presented success stories, including a video with 11 million views that led to significant business leads. Stanley debunked the misconception t...
10 Aug 2023
How To Utilise Podcasts For Your Business
Unlock the content creation magic with our keynote on why you should start a podcast! In just a few minutes, we'll dive into why podcasts remain relevant and, most importantly, how they're your secret content creation weapon. Discover how a single podcast can be transformed into dozens of content pieces, from short clips for TikTok to engaging articles for LinkedIn. We'll share the simplicity of podcasting, advising you not to break the bank on equipment – your smartphone and a good microphon...
20 Sept 2023
How To Build A Powerful Personal Brand
Stanley Henry, led a workshop emphasizing personal branding. The event was interactive and focused on engaging participants. Stanley urged attendees to form groups, encouraging interactions with unfamiliar people for a richer experience. He introduced his company, "The Attention Seeker," specializing in building personal brands for individuals rather than just company brands. He associated personal branding with reputation and discussed its significance in business success. The workshop cover...
10 Aug 2023