The heroes journey model

about this episode.

In this captivating YouTube talk, Stanley introduces a powerful 12-step storytelling model derived from Joseph Campbell's "The Hero with a Thousand Faces." This model serves as a versatile tool to convey compelling narratives, whether for personal brands or businesses. The talk begins with the "status quo," detailing Stanley's personal journey returning to New Zealand and the inciting incident, which was the onset of the COVID-19 pandemic. The audience is guided through the hero's journey, in...