episode 10
From Personal Brand to Team Brand: A New Era of Marketing
14 May 2024
How did a small marketing agency from New Zealand grow to dominate the content creation space? In this talk, The Attention Seeker founder Stanley Henry pulls back the curtain on their unconventional approach to building a multi-million follower brand. He discusses their evolution from personal to team branding and how they leverage multiple personalities across platforms to speak to diverse audiences. Stanley also shares case studies of brands like Old Spice that have found success by owning ...
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