episode 06

The History Of Influencers

20 Sept 2023

Stanley, discusses the evolution of advertising and the rise of influencers and content creators. He begins by highlighting the shift from traditional marketing to influencer-driven marketing. Stanley emphasizes that consumers no longer trust brands at face value and seek endorsements from influencers they trust. He cites examples of influencers creating their own successful brands, like MrBeast and the Linus Tech Tips team. Stanley points out that brands are now recognizing the need to colla...