The Power In Being Yourself On Social Media

Edna Swart is a small business owner who started a NZ swimwear label and recently has turned it into a skin brand called Edni Body.
She grew up struggling with acne and her skin, so she wanted to create something to make women feel more confident in their skin.
She was already using Tiktok and realised that by her being herself on her brand account, it worked far better than just posting advertising like a typical business would.
Since then, she has had great success and now struggles to find a way to extend her business and audience into Australia. Edna and Stan talk about potential ways this could be done.
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