Richard and Stan break down how SEO has changed, why old tactics are dying, and what brands need to do in an AI-first world. Richard shares how he built Pure SEO in New Zealand, the bold brand bets that changed his business, and why recurring revenue and long-term thinking still win.
• Building an agency from nothing in a new country
• Why recurring revenue is the safest business model
• How AI and generative engine optimization are changing SEO
• Why brand, personality, and real stories still matter
Guest: Richard Conway, founder of Pure SEO
Guest Links:
Website: https://pureseo.comLinkedIn: https://www.linkedin.com/in/richardconway
Stan:
YouTube: https://www.youtube.com/@StanleyCHenry
Instagram: https://www.instagram.com/stanleychenry
LinkedIn: https://www.linkedin.com/in/stanley-henry
TikTok: https://www.tiktok.com/@stanleychenry
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