about this episode
What do Cristiano Ronaldo and New Zealand’s herpes campaign have in common? Both are redefining how we think about branding. In this episode, we dive into CR7’s billion-follower empire to uncover the secrets of his global appeal, digital savvy, and enduring legacy. Then, we turn to New Zealand’s bold herpes destigmatization campaign—a hilarious yet impactful effort that swaps scare tactics for humor to create real behavioral change. Whether you’re a marketer, a football fan, or just curious abou
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