Mormon Wives Scandal & Data-Driven Boredom

Today’s double dose of real talk: We’re hitting The Secret Lives of Mormon Wives, a scandal-fueled show that’s got everyone watching, and then asking if data-driven marketing is killing creativity. Are we so obsessed with stats that we’re making the most boring ads ever? We dive into why people love this Mormon reality show, what it says about marketing scandal, and if brands are too scared to take risks. Buckle up for this one—it’s the reality check marketing needs in 2024.