about this episode
This episode covers some of the wildest and most fascinating marketing and cultural moves happening right now. First, we dive into McDonald’s fry-scented billboards, where the fast-food giant flexes its branding muscle with no logos—just the smell of fries drawing people in. Then, we explore how sports marketing is evolving, with the NFL facing competition from rising leagues like the WNBA, Formula 1, and soccer. Finally, we get into the YouTube documentary ‘The Fear of Dark,’ dissecting how it
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