Liquid Death Soap, Costco's Recall, Mattel's Wicked Mess Up & Tyson Tee

This episode covers four unexpected stories shaking up marketing and branding: Liquid Death’s surprising new soap launch, Costco’s butter recall, Mattel’s packaging error, and Mike Tyson’s viral collab with KITH. From unexpected product launches to brand mishaps and internet memes, we dive into each topic’s impact on brand strategy and consumer reactions. Tune in for a full breakdown of how these brands are navigating the spotlight and what it means for marketing in 2024.