about this episode
In this episode, we dig into the psychology of scarcity marketing—why it’s been effective since ancient times and how it’s used by today’s biggest brands. From Supreme’s limited drops to the Skims x Fendi sell-out sensation and Hermès Birkin’s status-symbol exclusivity, we explore why we’re drawn to “forbidden fruit” products that we can’t have. Discover how brands like Hermès and Supreme harness FOMO, turning scarcity into a high-demand, high-value strategy. Learn what separates authentic scarc
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