Frito-Lay Tells You to CHEAT, e.l.f. Calls You OUT – What’s Going On?!

In this episode of YAP Podcast, we break down two of the most talked-about marketing campaigns of 2024: Frito-Lay’s 'Side-Chip' campaign and e.l.f. SKIN’s 'Divine Skintervention.' First, we explore how Frito-Lay is tapping into Gen Z’s love for spicy snacks and Y2K nostalgia with a cheeky burner phone giveaway. Then, we dive into e.l.f. SKIN’s use of humor and influencer marketing with their 'Divine Skintervention,' which calls out common skincare 'sins' in a fun and engaging way. These campaign