the newsletter, every issue.
Nine hundred and fifty editions of yap, sat in one place. One long read every friday morning. Always free.
Nine hundred and fifty issues.
Stop building your house on rented land.
Social media feels like your audience but you don't own that relationship. You're renting access and the platform is your landlord. They control reach and distribution. Terms can change overnight with zero warning. Email is different. You own the list and the relationship. The platform is just infrastructure. This is why you need channels where you have actual control over your audience connection.
You’re probably using Jestermaxxing wrong. And you definitely don’t know where it came from.
The viral slang you see everywhere like jestermaxxing, mogging, and looksmaxxing seems harmless. But these terms came from a deeply toxic corner of the internet obsessed with extreme body changes. Most people using these words have no idea about the guy at the center of it all. The steroids. The meth. The bonesmashing. This is how internet language works. The person fades but the words stick around.
Why sharing your secrets could be the strategy you've been looking for
Death To Stock's transparent approach shows how sharing your process builds trust and demand. Radical transparency positions you as an authority while showing value complexity.
Everything, Everywhere, All At Once.
Modern social media demands have quadrupled since 2021. Content creators now juggle multiple platforms with different formats, making the job impossibly complex.
Are you feeling The Symptoms?
Digital workers can't log off from world chaos like others. The solution is becoming sovereign: witnessing events while channeling rage into productive action.
Romance is so back. Marketers should pay attention.
Romance and yearning are trending as people romanticize daily life. The shift from cynical to earnest creates new marketing opportunities around aspiration.
Marketing has a new It Girl.
Aspiration has replaced authenticity as marketing's new approach. Brands offer polished escape and elevated lifestyle instead of performative relatability.
"This is my year to start posting." No it's not. But here's how to actually make it happen.
Most people fail at posting consistently because of perfectionism and imposter syndrome. Start with mediocre posts that go up regularly rather than perfect posts that never happen.
4 tips for never running out of content ideas (even in 2026)
Content ideas are everywhere if you know where to look. Scroll with purpose, look outside your niche, use AI for brainstorming, and remix what works with your own voice.
How the food delivery industry is changing *everything*
Food delivery represents the broader trend of trading culture for convenience. We're digitizing experiences that used to require human interaction and physical presence.
Your brand needs a social show. Here’s how you build one.
Social shows are entertainment crafted like TV for your feed. Build recurring characters and simple storylines to create genuine connection with niche audiences.
Authenticity died a while ago. Long live... whatever comes next, I guess?
Authenticity as a marketing strategy is dead from overuse and AI skepticism. Hyper-specificity and genuine transparency are replacing broad relatability.