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Nine hundred and fifty editions of yap, sat in one place. One long read every friday morning. Always free.
Nine hundred and fifty issues.
WhatsApp says goodbye to the green bubble stigma
WhatsApp tackles green bubble stigma with Modern Family ad. Campaign highlights cross-platform messaging as solution to iPhone-Android group chat issues.
How CeraVe won over Gen Z
CeraVe became Gen Z's #1 skincare brand by leveraging dermatologist credibility, then adapting to social media with creative influencer campaigns.
Turning hate into fame--Kylee De Thier's story
Kylee De Thier transformed bullying into a 700k+ following beauty brand. From Minecraft videos to makeup content, he overcame small-town hate to build success.
Grimace is The Mets’ New Hero
The New York Mets' partnership with McDonald's Grimace mascot created a 7-game winning streak and viral marketing success through nostalgic branding.
How Venmo made splitting the bill fun
Venmo transformed bill-splitting into social media by targeting 18-34 year-olds and creating social pressure for friends to join the platform.
Marketing in a post cookie world
Third-party cookies are ending, forcing marketers to adapt. Only 8% are prepared. Focus on first-party data collection and privacy-compliant strategies.
The resurrection of Abercrombie & Fitch
Abercrombie & Fitch transformed from America's most hated brand in 2016 to retail success through inclusive rebranding and smart creator partnerships.
Amazon's strategy for world domination
Amazon's customer-centric marketing strategy leverages data-driven personalization and user experience to achieve sustained global growth and loyalty.
Andre 3000 gives a masterclass in creativity
Andre 3000's creativity philosophy emphasizes authenticity, self-disruption, and building unique worlds rather than seeking external validation.
BK wins us over with a rotten burger
Burger King's moldy burger campaign showed natural decay to highlight removal of preservatives, generating 14% sales increase and $40M earned media.
How to be relatable to Millennials, Gen Z, & Alpha, too
Guide to marketing across Gen Z, Millennials, and Gen Alpha, highlighting different platform preferences and messaging strategies for each generation.
Kellogg's claps back after billboard is censored
Kellogg's responds to Times Square censorship of pregnant body billboard by featuring Molly Baz on first-ever cereal box showing pregnant woman.