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Nine hundred and fifty editions of yap, sat in one place. One long read every friday morning. Always free.
Nine hundred and fifty issues.
TikTok Shop takes (snap)shots at Google
TikTok launches image search feature challenging Google, allowing users to find similar products on TikTok Shop by taking photos.
From Kiwi dad to 2 million followers--Louis Davis' success story
Kiwi dad Louis Davis built 2M+ followers sharing authentic Māori family content, turning university passion into six-figure creator business through storytelling.
Xtina launches intimacy hotline
Christina Aguilera partners with sexual wellness brand Playground to launch intimacy hotline, tapping into the booming $64B sexual wellness market.
AirBnb offers new 'icon'-ic stays
Airbnb launches Icon Category with celebrity-hosted stays in iconic locations like Prince's house, transforming from accommodation to experience provider.
Zillow Gone Wild--How 1 guy's hobby became an HGTV show
Samir Mezrahi turned his hobby of browsing Zillow into a 4M+ follower social media empire and HGTV show by tapping into pandemic boredom and leveraging his content skills.
How Stitch Fix uses data to create personalised experiences
Stitch Fix combines AI algorithms with human stylists to personalize fashion recommendations, using customer data to create a $1.30B personalized styling service.
Saatchi & Saatchi launches campaign for heart disease research
Saatchi & Saatchi created an emotional heart disease awareness campaign using football culture and hand-painted murals to honor young fans who died too soon.
Advertisers flock to the French Riviera for Cannes Lions
Cannes Lions festival brings global advertising professionals together to celebrate creative excellence and discuss industry trends like AI, DEI, and sports marketing.
How IKEA made us love furniture shopping
IKEA revolutionized furniture retail through customer-centric strategy, iconic branding, and social media savvy that makes furniture shopping enjoyable and accessible.
How Airbnb went from 0 --> $93B
Airbnb grew from struggling founders renting their apartment to a $93B company by creating a two-sided marketplace that revolutionized travel through community building.
ST ARGO's struggle to 7 figures
ST ARGO dog accessories brand grew from $12k to $600k in 18 months using niche targeting, influencer gifting, and strategic brand building without funding.
Dr. Pepper becomes the U.S.'s #2 drink
Dr. Pepper surpasses Pepsi as America's #2 carbonated drink through unique taste positioning, dual distribution strategy, and Gen Z appeal.