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Nine hundred and fifty editions of yap, sat in one place. One long read every friday morning. Always free.
Nine hundred and fifty issues.
Meta brings Communities to Messenger
Meta launches Communities feature on Messenger, allowing up to 5,000 members in Discord-style chatrooms for businesses without requiring group membership.
Drew Barrymore + Ring Doorbells = $500k for the ASPCA
Drew Barrymore partners with Ring for pet video campaign, donating $10 per submission with #RingPets hashtag to raise $500k for ASPCA and shelters.
How Corona made a billboard out of shadows
Corona created a shadow billboard visible only 15 minutes daily to promote their 100% Natural campaign, using sun positioning and nature integration.
How Coors Light turned a damaged billboard into a viral campaign
Coors Light turned a damaged billboard hit by baseball player Ohtani into viral campaign and sold-out limited edition cans in under 24 hours.
The brands you'll see at the 2024 Olympics
Fashion and sports brands like Nike, LVMH leverage 2024 Olympics for major marketing pushes, following the legacy of iconic Nike-Jordan collaboration.
1 billion views...for butter?
Chef Thomas Straker turned viral butter videos into a £2.2M funded business using the 'All Things Butter Strategy' - viral content to product pipeline.
Why the Ice Bucket Challenge went viral
The 2014 ALS Ice Bucket Challenge raised $115M through viral 'challenge and nominate' mechanics. Simple, shareable content with social pressure works.
A $165 shower head? In this economy?
Jolie grew from $0 to $30M by selling the problem first - showing customers their water is dirty before offering their $165 shower filter solution.
Is our Girl Era finally over?
The 'girl era' trend is shifting toward celebrating mature 'mother' figures as young women seek more nurturing, age-positive role models over infantilizing aesthetics.
Dollar Shave Club: $1B in 4 years
Dollar Shave Club disrupted the razor industry with a $4,500 viral video, growing from startup to $1B acquisition by Unilever in just 4 years.
Why's Pride Month so quiet this year?
Brands are scaling back Pride Month campaigns in 2024 due to cultural backlash, with only a few companies like Skittles and UGG maintaining strong LGBTQ+ support.
Hinge 3X-ed its growth by telling us to delete it
Hinge's 'designed to be deleted' campaign used reverse psychology to differentiate from competitors, resulting in 3X revenue growth despite encouraging users to delete the app.