I loooooove a staycation.

Why? Because I'm poor!

Do you know who else loves staycations? Millennials and Gen Z.

Why? Because we're all poor!

Tito's Vodka understands our pain.

Tito's' new campaign shows us all we need for that vacay feel is a vodka-based cocktail.

And this campaign couldn't come at a better time.

As the cost of living continues to rise like the water in a sinking ship, more people are opting for staycations over pricey getaways.

This is, at least, what Tito's Staycation US Trend Report found. Yes, you read that right. The brand conducted a study about the major summer trend of vacationing in or around your home.

The report states that 55% of respondents said they are planning a staycation this summer.

The report found that the top reason for taking a staycation was that it's possible to have just as much fun when staying close to home, according to 60% of respondents. That reason was closely followed by travel being limited due to being on a tight budget (as 51% of respondents stated).

Respondents also reported staycations are less stressful than traditional travel.

Pets are also a driver of staycations, with 51% of pet owners saying they prefer to stay close to their fur babies.

The ad pokes fun at those ultra-corny, unnecessarily uplifting travel commercials (you know the ones).

A voice describes a place where 'the pools are never crowded, the amenities feel like home, the night life is distinctive, and the cocktails, extraordinary.'

This place is your home. With your friends, your rules, and your dog.

'Whether you're deciding to take a break from travelling this summer or just have a weekend or two to yourself... your house, a friend's pool, the local dive, a nearby hotel - they can all be their own paradise with a Tito's cocktail in hand,' said Taylor Berry, VP of Marketing at Tito's Handmade Vodka.

The brand seems to be trying to distinguish itself from celebrity-owned spirits and the fatigue that consumers experience around that type of marketing.

So this campaign aligns well with the brand's goal of differentiating itself from the competition. Because, unlike most vodka brands, Tito's is choosing not to focus on tropical getaways.

We often see brands like Coruba and Corona focus on 'the tropics.' Their ads suggest that buying their products will enhance your already way-over-budget fancy island holiday.

'When you add Tito's to any moment, the good gets great. And the same goes for a good ol' summer staycation,' said Brett Simone, Creative Director at Arts & Letters Creative Co.

After all, 65% of respondents in the survey said good drinks are essential to enhancing their staycation.

To celebrate staycations in style, Tito's has shared three cocktails recipes designed to bring the vacation vibe home.

These include the Piña Couchalada, which is made with six oz. of Tito's, 12 oz. of pineapple juice, four ozs. of coconut cream and four cups of ice. (Don't come at me non-American readers, you can do the conversions yourself.)