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Nine hundred and fifty editions of yap, sat in one place. One long read every friday morning. Always free.
Nine hundred and fifty issues.
The Four Seasons Orlando goes viral
Four Seasons Orlando capitalized on a viral TikTok featuring 'Conscious Baby' to create authentic brand engagement and showcase their luxury services.
How Graza disrupted the olive oil industry
Graza disrupted olive oil with innovative packaging and gifted products to micro-influencers, achieving $500K revenue and sellout in week one without paid ads.
Are the new SKIMS ads empowerment or objectification?
SKIMS' WNBA campaign featuring athletes in underwear sparked debate about empowerment vs objectification, generating 3.6M in media exposure despite controversy.
The rise & fall (& rise) of HiSmile
HiSmile's rise and fall shows how misleading influencer marketing tactics backfired, leading to ASA investigation after aggressive TikTok campaigns with fake results.
TikTokers expose Chipotle's measly portions
TikTokers use the 'phone method' to pressure Chipotle employees into larger portions by filming their orders, forcing the brand to respond to viral criticism.
Liquid Death proves water can be edgy
Liquid Death became the fastest-growing water brand by subverting typical beverage marketing with edgy, rebellious branding that makes water feel taboo and desirable.
Why Spotify has a cult-like following
Spotify's cult-like following comes from personalized experiences like Wrapped, transparent data use, and shareable, discovery-focused features.
Caitlin Clark's got brands starstruck
Caitlin Clark's athletic success and personality have made her a marketing goldmine, securing historic deals with Wilson, Nike, and Gatorade.
The key to M&M's staying power--80 years on
M&M's 80-year marketing success stems from consistent brand presence, memorable characters, and adapting humor to tackle social issues.
The secret behind Emma Chamberlain's success
Emma Chamberlain secured $4.6M for her DTC coffee brand by leveraging her authentic YouTube persona and Gen-Z audience connection.
'TikTok Symphony' brings AI ads to life
TikTok launched Symphony, an AI suite for marketers featuring video production, script writing, and asset enhancement tools.
Marketing is... bored of diversity?
DEI hiring in marketing is declining post-2020, with companies pulling back on diversity commitments despite evidence it drives business success.