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Nine hundred and fifty issues.
Red Bull’s ‘Stratos’ jump gets (nearly) 1 billion views
Red Bull's 2012 'Stratos' space jump campaign featuring Felix Baumgartner achieved nearly 1 billion views and broke multiple world records.
'Better with Pepsi' proves we actually prefer Pepsi to Coke
Pepsi's 'Better with Pepsi' campaign used origami art to transform competitor burger chain bags into Pepsi logos, generating 3.6B impressions and awards.
Heineken's light beer brings Deadpool & Wolverine together
Heineken Silver partnered with Deadpool & Wolverine for their 'All Taste, No Bitter Endings' campaign, positioning light beer as a healthier option.
Glossier makes content out of hate comments
Glossier turned Reddit hate comments about their reformulated Balm Dotcom into a viral campaign, then brought back the original formula based on customer feedback.
E.l.f.'s campaigning to get more women in boardrooms
E.l.f. Beauty's 'So Many Dicks' campaign highlights board diversity issues, revealing more men named Dick serve on boards than most women of color.
Patagonia's "Don't buy this jacket" campaign made us want to buy this jacket
Patagonia's 'Don't Buy This Jacket' campaign used reverse psychology to boost sales 30% while promoting environmental awareness and sustainable consumption.
Why Always’ emotional campaign got 90 million views
Always' #LikeAGirl campaign reframed gender stereotypes, generating 90M views by addressing confidence decline during puberty through emotional storytelling.
McDonald's uses Grandma-core to connect with Gen Z
McDonald's launched Grandma McFlurry to tap into Gen Z's grandma-core trend, shifting from mass marketing to targeting specific subcultures.
'Meta Verified' takes a test run in Aus & NZ
Meta launches tiered verification plans for businesses in Australia and New Zealand, ranging from $15-$350/month with enhanced features and support.
Do bad reviews kill companies?
Independent reviewers like MKBHD wield massive influence over brands, with honest reviews potentially making or breaking companies through consumer trust.
GoPro's awards program helps it (and you) get seen
GoPro's Million Dollar Challenge leverages user-generated content to promote new cameras while giving creators prizes and exposure.
Why Last Crumb can charge $12 for 1 cookie
Last Crumb generates $10M+ selling $12 cookies through hype marketing, exclusivity, influencer partnerships, and premium positioning strategy.