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Nine hundred and fifty editions of yap, sat in one place. One long read every friday morning. Always free.
Nine hundred and fifty issues.
Samsung-1, Apple-0
Samsung brilliantly countered Apple's controversial 'Crush' ad with 'UnCrush,' positioning itself as the defender of creativity in tech rivalry.
How brands are tapping into the power of AI
Brands like Absolut, Starburst, and Reebok are using AI in creative campaigns, with mixed reactions from marketers about bias and authenticity concerns.
Mark Zuckerberg's perfectly-timed rebrand
Mark Zuckerberg's style transformation from tech CEO to chain-wearing trendsetter appears timed to distract from Meta's legal troubles.
When an unlikely partnership just works
Martha Stewart's 'Don't Do It Yourself' campaign for Pure Leaf tea succeeds by having the DIY queen endorse a ready-made product counterintuitively.
Bumble’s fumble
Bumble's rebrand campaign backfired by dismissing women's celibacy choices, contradicting their 'women-first' brand values and sparking backlash.
Is Bumble’s AI concierge the future of dating?
Bumble's CEO envisions AI dating concierges and digital replicas handling initial matches, representing the future of brand-customer relationships.
Why you shouldn’t shy away from the taboo
Martha Stewart and Snoop Dogg's unlikely friendship powers Bic's successful campaigns, showing brands should embrace taboo demographics for loyalty.
Apple offends creatives everywhere
Apple's iPad Pro 'Crush' ad backfired by showing creative tools being destroyed, offending their target audience of creative professionals during AI tensions.
How Martha Stewart stays relevant at 82
Martha Stewart stays relevant at 82 by constantly innovating, evolving across platforms, and connecting with audiences through cultural trends like TikTok.
Can you see through someone else's eyes?
Vision Australia's Pupil Project uses real stories to help Australians understand low vision challenges, creating empathy through authentic perspective.
How VW rose from the ashes
VW recovered from diesel-gate scandal using 4 R's strategy: Replace leadership, Restructure costs, Redevelop brand persona, and Rebrand as sustainable.
How 1 lie cost Volkswagen 20% in profits
Volkswagen's diesel emissions scandal cost them 20% in profits after installing cheat devices and lying about clean diesel cars being eco-friendly.